LONDON, Aug. 31, 2020 /PRNewswire/ -- Marin Software has
won Paid Search Technology of the Year at the UK Biddable Media
Awards 2020 for its new MarinOne platform.
MarinOne is a next-generation advertising platform designed for
the complex needs of digital marketers today. Built with scale and
simplicity in mind, MarinOne provides marketers with a unified view
of the customer journey across paid search, social, and eCommerce
channels. Its new UI and robust AI-powered bidding, reporting, and
targeting features provide a unique way to manage and optimise
cross-channel performance marketing campaigns.
MarinOne takes advantage of the latest advances in machine
learning. Its new advanced forecasting and scenario-planning tool
helps advertisers evaluate new optimization opportunities before
testing them out in the real world, and invest more of their
marketing spend into campaigns and channels with more upside
potential.
MarinOne's Automated Insights feature gives marketers a set of
customized suggestions to help them create better ads, with deeper
insights into how to improve performance, bid strategy, campaign
structure, targeting, and overall account health.
As eCommerce marketplaces have expanded their digital
advertising, MarinOne streamlines and amplifies the management of
eCommerce Advertising campaigns. The platform offers features like
dynamic bidding, dimension reporting, A/B testing, cross-channel
product optimisation, dayparting and attribution.
Wesley MacLaggan, SVP Marketing
at Marin Software, said: "We're thrilled to win this prestigious
award for the second year in a row. It's a testament to our R&D
team's hard work in developing MarinOne to meet the challenges
facing digital marketers today. Always striving for innovation,
we're excited to launch new features in September. Watch this space
for more information on these two great innovations for
marketers."
The marketing team at Lucid Software, a leading provider of
cloud-based visual workspace applications, has also found success
with MarinOne. According to Mallory
Reese, Performance Marketing Manager at Lucid Software:
"centralizing our ad spend and revenue data in MarinOne has made
what used to be a headache of a reporting process a breeze. We now
link spend from Google, Bing, LinkedIn, Facebook, YouTube, Apple
Search and more, saving us hours of work every month."
The UK Biddable Awards jury stated, "Transparency is key so
having this within the platform is a must and a big positive. We
felt this platform was very comprehensive with feed management and
integration with Amazon."
Forward-Looking Statements
This press release
contains forward-looking statements that involve risks and
uncertainties, including, among other things, statements regarding
Marin's business, product capabilities and planned product
features. These forward-looking statements are only predictions and
may differ materially from actual results due to a variety of
factors including, but not limited to, our ability to retain and
attract personnel, develop and release new features, increasing
competition in our market, and other general market, political,
economic, and business conditions.
These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value, and effect as well as other risks
and uncertainties detailed in documents filed with the Securities
and Exchange Commission, including our most recent report on Form
10-K, recent reports on Form 10-Q, and current reports on Form 8-K
that Marin Software may file from time to time, all of which are
available free of charge at the SEC's website at www.sec.gov. Any
of these risks could cause actual results to differ materially from
expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software's expectations as of August 25,
2020. Marin Software assumes no obligation to, and expressly
disclaims any obligation to update, any such forward-looking
statements after the date of this release.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS ad management platform for search, social, and
eCommerce advertising. We help digital marketers convert precise
audiences, improve financial performance, and make better
decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
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