Instacart joins forces with mission-aligned
CPG partners for its third annual Giving Tuesday campaign
For every customer dollar spent on select Core
Hydration®, Dole Packaged Foods, Mott's®, and OLIPOP products,
Instacart and participating brands will donate 1 serving* of fruits
and vegetables
SAN
FRANCISCO, Nov. 27, 2023 /PRNewswire/ -- Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, today announced the
launch of its third annual Giving Tuesday campaign to benefit
Partnership for a Healthier America (PHA). For the first time ever,
Instacart is joining forces with household names Keurig Dr Pepper
(Core Hydration® and Mott's®), Dole Packaged Foods, and OLIPOP
for Giving Tuesday. For every customer dollar spent via Instacart
between November 27 and December 4 on
select products from these four brands, Instacart and the
participating brands will collectively donate 1 serving* of fruits
and vegetables, up to a collective total of 1 million servings, to
PHA to support communities across the country.
During the week of Giving Tuesday, Instacart customers are
invited to shop better-for-you products from brands aligned with
PHA's mission to transform the food landscape in pursuit of health
equity. Instacart and PHA have a long-term partnership centered
around a commitment to bring 10 million servings of produce to
underserved communities by 2025. In support of that commitment, the
donations from the Giving Tuesday campaign will help support PHA
initiatives like Good Food at Home, a program that provides fresh
produce to families facing access barriers to nutritious food.
Through the program, families receive free produce for three
months, which they can access via a stipend from Instacart Fresh
Funds, offering more choice and selection to fit individual and
family produce needs.
Earlier this year, PHA and Instacart launched Good Food at Home
in Indianapolis and successfully
proved the efficacy of produce stipends like Fresh Funds to address
food insecurity. Following the success of the Indianapolis program, Instacart will provide
Fresh Funds to more than 1,100 families in four new cities:
Denver, Colorado; Englewood, New Jersey; Milwaukee, Wisconsin; and Washington D.C., by early 2024.
"We believe everyone should have access to nutritious food,
which is why we're proud to support PHA during the week of Giving
Tuesday," said Dani Dudeck, Chief
Corporate Affairs Officer at Instacart. "At Instacart's core, we're
a technology company with the power to help transform and scale
food access. Leading with our technology, PHA and Instacart
launched food access community programs this year and found that
online produce stipends help empower families to build healthy
eating habits and improve food security. We're excited to continue
this important work by giving customers an easy way to shop and
support families and people in need while also reaping the benefits
of adding better-for-you products to their carts. Together, with
the generous support of like-minded CPG partners – Core Hydration®,
Dole Packaged Foods, Mott's®, and OLIPOP – that also champion
nutritious food access for all, we're honored to help make a
difference in communities across the country."
"At PHA, we've always believed in harnessing the collective
power of our partners to transform the food landscape for the
better," said Noreen Springstead,
President & CEO of PHA. "This Giving Tuesday, we're thrilled to
have the support from some of our most committed partners —
Instacart, Core Hydration®, Dole Packaged Foods, Mott's®, and
OLIPOP. Together, we're breaking down the systemic barriers to good
food and ensuring that it's easily accessible and affordable for
all."
"We are excited to join Instacart and Partnership for a
Healthier America in the pursuit of health equity across the U.S.,"
said Melanie Condon, Senior Director
of Corporate Affairs at Keurig Dr Pepper. "This partnership is a
unique opportunity to highlight our shared goal of increasing
access to better-for-you products, and we are so pleased that two
of our iconic brands, Core Hydration and Mott's are participating.
We have always believed that collective action makes the biggest
impact, and we are proud to work with PHA and Instacart to
positively impact our communities this giving season."
"We are thrilled to team up with Instacart to deliver up to one
million servings of fruits and vegetables to Partnership for a
Healthier America this Giving Tuesday," said Orzse Hodi, Managing
Director for Dole Packaged Foods, Americas. "For many Americans,
access to nutritious, affordable groceries is challenging and
forces consumers to make a choice between convenience and
nutrition. As part of our Dole Promise, we aim to increase access
to good nutrition for 1 billion people which is why Dole is proud
to provide nutritious products to help so many people in need
across the country this holiday season and beyond."
"OLIPOP aims to create a healthier, tastier future in America,"
said Abby Redick, VP of Omnichannel
at OLIPOP. "In support of our vision, we're proud to partner with
Instacart during the week of Giving Tuesday to support PHA with up
to 1 million servings of fruits and vegetables, making a difference
in communities across the country."
At Instacart, we believe that every person should have access to
the food and products that help them thrive. We recently celebrated
the first year of our Instacart Health initiative, where we're
partnering across the healthcare ecosystem to scale food as
medicine programs with payers, providers, and nonprofits. As part
of that work, we're making it easier for people to access and pay
for nutritious foods online and recently became the first online
grocery marketplace to allow customers to pay with SNAP benefits in
all 50 states and Washington,
D.C. Now, almost 95% of the 42 million people enrolled
in SNAP can buy groceries online and have them delivered right to
their homes.** Finally, we're working with partners like
Kaiser Permanente, Stanford Cancer Institute, American Heart
Association and Rockefeller Foundation, who are using our
technology as part of their research, developing food prescription
as precise as medication.
Instacart's annual Giving Tuesday campaigns are designed to
further support our Instacart Health food access mission. Last
year, Instacart launched an online food drive with Community Carts
in partnership with Feeding America®. During the campaign,
Instacart customers generously contributed to local Community
Carts, altogether donating more than 37,000 grocery items and
essentials to more than 100 Feeding America member food banks. In
2021, Instacart enabled customers in the
United States and Canada to
turn their groceries into good – with one meal donated on their
behalf for each order at no additional cost – every time they
shopped the digital aisles during the week of Giving Tuesday. This
campaign resulted in a nearly 7 million meal donation to
international and national nonprofits, including Feeding America
and Second Harvest Canada.
Shop and support Instacart's Giving Tuesday campaign from
November 27 through December 4 by
visiting www.instacart.com/givingtuesday.
Learn more about the company's mission and impact at
www.instacart.com/company/impact.
*1 serving of fruits and vegetables = ~$0.35. Up to a collective total of $362,000.
**Based on the number of people in the U.S. enrolled in SNAP
(USDA) in 2022. Instacart estimate (as of July 2023) based on the number of EBT SNAP
households in areas serviced by EBT SNAP-enabled retailers on
Instacart.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,400 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 80,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About Partnership for a Healthier America
Partnership for a Healthier America is the premier national
nonprofit organization working to create lasting, systemic changes
that transform the food landscape in pursuit of health equity. PHA
develops evidence-based approaches that are implemented in
partnership with the private sector, nonprofits, and government,
leveraging PHA's assets and the partner's knowledge to accelerate
the pace of transformation. Learn more at
www.ahealthieramerica.org.
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SOURCE Instacart