EMERYVILLE, Calif.,
Jan. 5, 2022 /PRNewswire/ --
Nielsen's (NYSE: NLSN) Gracenote, and Lucid Group (NYSE: LCID)
have collaborated to bring innovative and intuitive audio features
to the ground-breaking Lucid Air luxury electric vehicle. By
integrating Gracenote's Smart Radio data and technology solutions,
Lucid's elegant entertainment interface will seamlessly connect
drivers and passengers to audio content from a range of sources to
optimize the in-car entertainment experience.
From broadcast radio to streaming services to digital devices,
there is more audio source choice than ever in the connected car
today. The same applies to content available from those sources
with the proliferation of music, news and talk radio. The challenge
automakers face is enabling access to all audio content in the car
via an intuitive and safe-to-use interface.
Gracenote's Radio Station ID solution will elevate the in-car
entertainment experience in Lucid Air models by displaying visually
recognizable radio station names and brand logos in the interface.
This serves to simplify radio station selection and enable browsing
lists and station categories.
Gracenote powers the connected car experience for over 120
million cars on the road today, delivering radio station and music
data and imagery that lets drivers and passengers connect with all
their listening entertainment while inside the vehicle. Gracenote's
industry-leading radio solutions improve how users discover radio
stations by providing rich imagery and normalized radio station
metadata.
"One of Gracenote's primary objectives is to help our automotive
customers deliver next-generation content navigation and discovery
that connects their end users to the audio they love out on the
open road," said Simon Adams, Chief
Product Officer, Gracenote. "Like Lucid, Gracenote has innovation
in its DNA and we're tapping that to bring an entertainment
experience to the Lucid Air that's as advanced, elegant and
functional as the vehicle itself."
"The Lucid User Experience – or Lucid UX – is designed with
people at the heart of vehicle operation, communication, and
entertainment," said Derek Jenkins,
Senior Vice President of Design & Brand, Lucid Group. "By
helping to deliver a human-machine interface that is easy-to-use
and aesthetically beautiful, Gracenote's Smart Radio data
solutions fit this approach perfectly."
Gracenote is the content solutions pillar of Nielsen providing
entertainment metadata, content IDs and related offerings to the
world's leading creators, distributors and platforms. Gracenote
technology enables advanced content navigation and discovery
capabilities ensuring consumers can easily connect to the TV shows,
movies, music and sports they love while delivering powerful
content analytics making complex business decisions simpler. Learn
more at gracenote.com.
ABOUT NIELSEN
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at www.nielsen.com or
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SOURCE Gracenote