Ultimate Ears Finds the Perfect Fit With Westbrook Media
March 30 2021 - 11:52AM
Business Wire
Ultimate Ears (UE) and Westbrook Media, the digital content
studio division of Jada Pinkett Smith and Will Smith’s Westbrook
Inc., today announced a year-long multifaceted partnership that
celebrates creativity, technology and the uniqueness in all of us.
The collaboration will leverage Westbrook Media’s creator-driven,
innovative storytelling approach by using short films to bridge
traditional entertainment with branded content that puts the
product at the center of the story. The first project from this
partnership will feature Jaden and Willow Smith and focus on the
recently launched UE FITS, the world’s first truly wireless
earphones with instant custom-fit.
Ultimate Ears redefined wireless earphones by recognizing that
each person’s ear is unique, and consumers should not have to
conform to standard tip sizes of small, medium and large. With
Lightform technology, UE FITS mold to fit each person’s ears in
under 60 seconds to deliver all-day comfort and an exceptional
audio experience. This creative collaboration between Ultimate Ears
and Westbrook Media shares this same spirit of innovation and
inclusivity.
“At Ultimate Ears, creativity and innovation are core to what we
do,” said Jonah Staw, general manager and head of Ultimate Ears
custom earphones. “We’re excited about Westbrook’s entertainment
and digital platforms expertise, and we look forward to
collaborating on talent-centered content that builds the brand and
authentically engages with our audience.”
“Ultimate Ears is an incredibly innovative and cutting-edge
brand. We are excited to work alongside the team to build a
storytelling narrative that reflects the forward-thinking spirit of
both our companies while offering consumers new avenues to connect
with their favorite products,” said Jabari Hearn, Westbrook Media
SVP, Marketing–Brand & Entertainment.
In addition to the UE FITS campaign, Ultimate Ears will also be
participating in Creator Days with Westbrook, where it links talent
with digital native creators to produce original social
content.
About Westbrook Media
Westbrook Media is a subsidiary of Westbrook Inc., the media
company launched in 2019 by founders Jada Pinkett Smith, Will
Smith, Miguel Melendez and Ko Yada, focused on empowering artists
to tell stories that connect the world. Led by President, Brad
Haugen, Westbrook Media is a best-in-class production studio
designed to incubate premium IP with talent, creators, and brands.
Westbrook Media’s innovative approach challenges the status quo by
combining emerging technologies, formats, and platforms with
creative content to effectively broaden the storytelling landscape
across digital, non-scripted linear programs, content-driven
branding and marketing.
About Ultimate Ears
Ultimate Ears, a brand of Logitech International, transforms the
way people experience music. Ultimate Ears revolutionized the way
artists perform music on stage with the creation of in-ear monitors
in 1995. Today, Ultimate Ears continues to bring music to life with
its award-winning family of wireless speakers and custom-made
earphones for professional musicians and consumers. Founded in
1981, Logitech International is a Swiss public company listed on
the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select
Market (LOGI).
Ultimate Ears, the Ultimate Ears logo, and other marks are
registered in Switzerland and other countries. All other trademarks
are the property of their respective owners. For more information
about Ultimate Ears and its products, visit the company’s website
at www.ultimateears.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210330005840/en/
Ultimate Ears contact: Audrey Tang, Ultimate Ears
Audrey_tang@ultimateears.com | 510-713-5271 Westbrook Media
contact: Sarah Rothman, The Lede Company
Sarah.Rothman@ledecompany.com | 917-623-6060
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