Lifeway Foods Launches Plant-Based Frozen Probiotic Plantiful at The Lifeway Kefir Shop
August 13 2019 - 4:18PM
Lifeway Foods, Inc. (Nasdaq: LWAY) the leading U.S. supplier of
kefir cultured dairy and probiotics products to support the
microbiome announced today that their recently released dairy-free
product, Plantiful, will now be available as a soft serve treat at
The Lifeway Kefir Shop. The new vegan friendly Plantiful smoothies
and swirls will be available at all three Lifeway Kefir Shops in
Chicago: The Block37 shopping center on State Street, The
Merchandise Mart and the Division Street locations. The company
will also make Plantiful soft serve mix available as a wholesale
item for frozen yogurt shops around the country looking for
plant-based options.
Plantiful is a plant-based, dairy-free beverage with 10 cultures
of live and active probiotics and 10 grams of protein per serving.
It is made with organic ingredients and contains no dairy, gluten
or soy. The foundation of Plantiful is a cultured, organic pea
protein, an ingredient lauded as one of the most sustainable
protein sources. Unlike many nut-based meat and dairy alternatives,
pea protein products require comparatively low water and energy
usage and can be an option for those with nut allergies.
Customers at The Lifeway Kefir Shop will be treated to a
rotating weekly flavor schedule of Plantiful soft serve swirls and
can add their choice of delicious toppings, including fresh fruit
like strawberries, mango, blueberries, a variety of nuts and
indulgent options. They can now make any of the popular smoothie
selections vegan by substituting frozen kefir with frozen
Plantiful.
Lifeway Foods launched Plantiful at a time when consumer demand
for plant-based products is on the rise. It’s anticipated that
dairy alternatives will come to represent 40% of the total dairy
and dairy alternatives market by 2021.* Interest in personalized
healthcare and diets specifically-tailored to individual needs
continues to be a trend in 2019. However, as consumers explore
allergen-free products and experiment with ingredient
sensitivities, they are still looking for functional beverage
options that provide benefits similar to dairy products – 42%
consider protein a key attribute.**
For more information about Lifeway products, please
visit http://lifewaykefir.com and
http://lifewaykefirshop.com/
*Source: Dairy and Dairy Alternative Beverage
Trends in the U.S., 4th Edition
**Source: Plant-Based Dairy Alternatives
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes'
Best Small Companies, is America's leading supplier of the
probiotic, fermented beverage known as kefir. In addition to its
line of drinkable kefir, the company also produces non-dairy
Plantiful, cupped kefir and cheese, frozen kefir, specialty
cheeses, probiotic supplements and a ProBugs line for kids.
Lifeway's tart and tangy fermented dairy and non-dairy products are
now sold across the United States, Mexico, Ireland and the United
Kingdom. Learn how Lifeway is good for more than just you
at www.lifewaykefir.com.
Get recipe inspiration from Lifeway Foods on
Instagram: http://instagram.com/lifewaykefir
Find Lifeway Foods on
Facebook: http://facebook.com/lifewaykefir
Follow Lifeway Foods on
Twitter: http://twitter.com/lifeway_kefir
Watch clips on
YouTube: http://youtube.com/user/lifewaykefir
Forward-Looking Statements
All statements in this release (and oral statements made
regarding the subjects of this release) contains “forward-looking
statements” as defined in the Private Securities Litigation Reform
Act of 1995 regarding, among other things, future operating and
financial performance, product development, market position,
business strategy and objectives. These statements use words, and
variations of words, such as “expect,” “vision,” “will,” “predict,”
“grow,” and “trend.” Other examples of forward looking statements
may include, but are not limited to, (i) statements of Company
plans and objectives, including the introduction of new products,
or estimates or predictions of actions by customers or suppliers,
(ii) statements of future economic performance, and (III)
statements of assumptions underlying other statements and
statements about Lifeway or its business. You are cautioned not to
rely on these forward-looking statements. These statements are
based on current expectations of future events and thus are
inherently subject to uncertainty. If underlying assumptions prove
inaccurate or known or unknown risks or uncertainties materialize,
actual results could vary materially from Lifeway’s expectations
and projections. These risks, uncertainties, and other factors
include: price competition; the decisions of customers or
consumers; the actions of competitors; changes in the pricing of
commodities; the effects of government regulation; possible delays
in the introduction of new products; and customer acceptance of
products and services. A further list and description of these
risks, uncertainties, and other factors can be found in Lifeway’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2017, and the Company’s subsequent filings with the SEC. Copies of
these filings are available online at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Company Contact: Derek Miller 847-967-1010
DerekM@Lifeway.net
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/743ffb9c-a761-4eb3-9981-97fbc36200a9
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