Curation Foods Announces New Senior Vice President of Sales and Customer Service
January 02 2020 - 4:15PM
Curation Foods Inc., a natural foods company focused on innovative,
plant-based foods, and one of two operating businesses of Landec
Corp. (Nasdaq: LNDC), announced today that Glenn Wells has been
promoted from vice president of sales, U.S. grocery channel to
senior vice president of sales and customer service, effective
immediately. In his new role, Wells will oversee sales and customer
service operations across North America for all Curation Foods
brands. He will focus on developing an insights-driven sales
strategy centered on improving sales execution and enhancing
category management leadership to help transform Curation Foods
into an agile, competitive company.
With a focused and simplified go-to-market
executional strategy, Wells’ process will support Project SWIFT,
Curation Foods’ broader value creation program that is designed to
drive enhanced profitability and strengthen the business by
simplifying the business. Focusing on Curation Foods’ high margin
products, Wells’ immediate priorities include accelerating the
growth of Yucatan® and Cabo Fresh® avocado products, driving
profitable sales growth of Eat Smart® and O Olive Oil &
Vinegar® products and dramatically growing distribution of the
business’ innovative products pipeline. Leveraging his experience
utilizing insights and data analytics to enhance strategic sales
and building teams focused on category management, Wells will help
position Curation Foods to win in the marketplace and deliver
innovative, quality products to its customers.
“In his time at Curation Foods, Glenn has excelled in building
targeted, insights-driven strategic plans for our customers that
have helped drive category leadership. His broad experience honing
and deploying analytics has proven to propel sales growth, and will
help us deliver on our promise to shareholders to improve operating
margins at Curation Foods,” said Dr. Albert Bolles, Landec
president and CEO. “Glenn’s expertise in constructing high
performance sales teams will strengthen Curation Foods for the
future, as it refocuses on high margin products and consumer
insights-driven innovation.”
In announcing his appointment, Wells said, “As an advocate for
high quality, plant-based foods myself, I understand how consumer
trends are heightening customer demand for our products. I am
committed to developing a best-in-class strategic category
management operating platform at Curation Foods that will help
deliver fresh, delicious plant-based foods to as many people as
possible. Building upon my extensive relationships in the grocery
and club industry, along with my passion for using analytics to
identify insights that drive sales growth, I am confident I will be
able to execute on Curation Foods’ simplified go-to-market strategy
centered on accelerating sales of the high margin, innovative
products our customers and consumers have come to expect from
us.”
Wells brings nearly 30 years of extensive sales, business
development and strategic plan development experience across the
food and beverage industry. At Curation Foods, Wells has been
responsible for leading the sales, customer development, category
management and customer strategic planning initiatives for the
business’ U.S. grocery channel. In just under three years with the
Company, Wells has grown the strategic core salad business nearly
10 percent, driving approximately $25 million in sales. Prior to
joining Curation Foods, Wells served in multiple roles with Dole
Food Company, including most recently serving as vice president of
sales, North America, where he was responsible for creating
large-scale strategic plans for customers. Wells has also held
roles at Welch’s and PepsiCo’s Quaker Oats Company, where he gained
deep experience in strategic development of both brands and
categories.
About Curation FoodsCuration Foods is focused
on innovating delicious, plant-based foods with 100% clean
ingredients and increasing access of plant-based foods to as many
people as possible. Curation Foods is able to maximize product
freshness through its geographically dispersed family of growers,
refrigerated supply chain and patented BreatheWay® packaging
technology to ensure products reach consumers throughout North
America in the freshest possible state. Curation Foods natural food
brands include Eat Smart® fresh packaged vegetables and salads, O
Olive Oil & Vinegar® premium artisan products, and Yucatan® and
Cabo Fresh® avocado products. For more information about Curation
Foods visit www.curationfoods.com.
Contact Information:Natalie TelsonWeber
Shandwick212.445.8372ntelson@webershandwick.com
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