National Survey Reveals Americans Are Too Busy to Take Time off This Summer
June 11 2013 - 12:10PM
Business Wire
With summer around the corner, busy Americans share they will
not take time off to enjoy the warmer months. In the second annual
“Put the World on Ice” survey, sponsored by Green Mountain Coffee
Roasters, Inc.'s (GMCR) (NASDAQ: GMCR) Brew Over Ice beverage
collection for the Keurig® single cup brewing system, 85 percent of
respondents said they feel summer’s pace has changed since they
were kids. With 67 percent of those surveyed reporting they will
not be taking more breaks to enjoy the summer months, this
translates into a need to redefine summer fun.
Take time to relax this summer with a
cold beverage from Keurig and Brew Over Ice. (Photo: Business
Wire)
While America’s frenetic pace seems to have become the standard
no matter what the season, survey respondents do indicate a desire
for change. GMCR’s Keurig® and Brew Over Ice brands, dedicated to
providing consumers with a moment of joy and refreshment this
summer, probed further into the nation’s attitude towards a
balanced lifestyle. Other findings reveal a slow shift towards new
thinking about the importance of doing less. In fact, while most
agree that summer’s pace has changed, more than 75 percent would
consider adding “doing nothing” to their daily to-do list this
summer.
Other interesting statistics include:
- 98 percent of Americans report that
balance in everyday life is either somewhat or very important.
- 65 percent of Americans are not able to
make time for themselves at least once a day
- 69 percent of Americans feel that
entertaining during the summer adds joy to their life
Liz Pryor, author and life advice expert, believes these results
are an indication of the shifting American mindset. “People are
clearly coming around to the idea of taking breaks and even ‘doing
nothing’ in order to lead a healthier lifestyle,” said Pryor. She
believes the overwhelming amount of dialogue, media attention and
contradicting advice surrounding the nation’s “inability to switch
off” has left many Americans confused. Pryor offers a few solutions
that help create moments of joy and peace in the coming summer
months:
- Turn off all electronic devices.
For just 15 minutes a day, either when you’re alone or with someone
you care about, switch off all devices to truly engage and connect.
Those undistracted moments will add exponential joy to your
life.
- Make a daily “For Fun” list.
This can hang directly beside your to-do list. Start with your own
personal list; include attainable ideas for each day, such as
reading a chapter from your favorite book or going for ice cream.
Get the kids involved and have them make their own lists with
everything from staying up past their bedtime to watching a
favorite movie to running through a sprinkler.
- Find your refresh button. What
simple activity can you do to relax and recharge? Try incorporating
manageable moments such as a soothing dip in the pool, a peaceful
walk, or taking five minutes to enjoy a freshly brewed iced
beverage. According to the Keurig® and Brew Over Ice survey,
two-thirds of respondents feel that a daily iced beverage is an
important pick-me-up.
- Plan to play hooky. Pick one
morning, afternoon or whole day to play hooky and do whatever
brings you the most joy. Give your kids one day to play hooky as
well – surprise them in the morning and take an unexpected trip to
the beach or stay home and go camping in the backyard.
To learn more about Brew Over Ice, visit
www.BrewOverIce.com.
About Brew Over IceBrew Over Ice K-Cup® and Vue® packs
are specifically designed to brew iced coffee, tea, and fruit brews
with a Keurig® Single Cup Brewer, making it easy and convenient to
get a refreshing iced beverage in the comfort of home. With
Keurig®, brewing over ice is as easy as making a cup of hot coffee.
Brew Over Ice K-Cup® and Vue® packs are specially blended and
contain the perfect amount of coffee, tea or fruit to create a
full-flavored, cool, refreshing brew at the touch of a button.
Featured beverages include The Original Donut Shop™ Sweet &
Creamy Iced Coffee, Snapple® iced teas, Green Mountain Naturals®
Lemonade, and Vitamin Burst® fruit brews.
About Green Mountain Coffee Roasters, Inc.As a leader in
specialty coffee and single serve beverages with its innovative
Keurig® single cup brewing technology, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning
coffees, Keurig® Brewing systems, and socially responsible business
practices. GMCR supports local and global communities by investing
in sustainably-grown coffee and allocating a portion of its pre-tax
profits to socially and environmentally responsible initiatives.
For more information, please visit www.GMCR.com,
www.greenmountaincoffee.com, or www.keurig.com.
GMCR routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
including news releases and its complete financial statements, as
filed with the SEC. The Company encourages investors to consult
this section of its website regularly for important information and
news. Additionally, by subscribing to the Company’s automatic email
news release delivery, individuals can receive news directly from
GMCR as it is released.
GMCR-C
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