BURLINGTON, Mass. and FRISCO, Texas and GUADALAJARA, Mexico, Oct. 26,
2023 /PRNewswire/ -- Keurig Dr Pepper Inc. (NASDAQ:
KDP) and Grupo PiSA announced today that KDP will sell,
distribute and merchandise Electrolit®, a premium hydration
beverage, across the United States
as part of a long-term sales and distribution agreement. The
partnership extends KDP's portfolio into sports hydration, a key
white space category for the Company, and is designed to
significantly expand Electrolit's distribution and continue the
brand's accelerated growth.
Leveraging its more than 70-year history and leading market
position in Mexico, Electrolit
entered the U.S. market in 2014. Since then, it has grown to become
a top 5 trademark in the sports hydration category, which, at
approximately $11 billion in U.S.
retail sales per IRI, represents a large and growing segment within
liquid refreshment beverages. With its great taste, premium
ingredients and scientific formula, Electrolit is growing at a
strong double-digit rate in the U.S., where it already generates
more than $400 million in retail
sales and has increased more than ten-fold over the past five
years.
Under the partnership, KDP will sell and distribute Electrolit
in the vast majority of KDP's company-owned direct store
distribution territories and across all channels of trade. Building
on its Hispanic heritage and regional strengths, Electrolit has a
long runway for growth among a broad multi-cultural consumer base
as KDP enhances its distribution nationwide.
Commenting on the announcement, Andrew
Archambault, President – Commercial & Beverage
Concentrates, stated, "We are thrilled to enter the sports
hydration category with Electrolit, broadening our portfolio to
address this important beverage occasion for our consumers.
Electrolit is a differentiated brand with tremendous consumer
appeal, and KDP's proven sales and distribution capabilities are
poised to unlock its significant growth potential."
Caridad Ochoa, President and
Chief Executive Officer of Electrolit USA, added, "We look forward to a highly
successful alliance and partnership between our companies. KDP is
the right strategic partner to further expand Electrolit's
footprint in the U.S. KDP's scale, capabilities and insights,
coupled with Electrolit's rich heritage and loyal following, will
drive the next stage of our determined growth initiatives."
The transition of Electrolit distribution to KDP will occur in
early 2024. Other terms of the agreement are not being
disclosed.
Investor Contacts:
Jane Gelfand
T: 888-340-5287 / jane.gelfand@kdrp.com
Chethan Mallela
T: 888-340-5287 / chethan.mallela@kdrp.com
Media Contact:
Katie Gilroy
T: 781-418-3345 / katie.gilroy@kdrp.com
ABOUT KEURIG DR PEPPER
Keurig Dr Pepper (KDP) is a leading beverage company in
North America, with annual revenue
of more than $14 billion and
approximately 28,000 employees. KDP holds leadership positions in
liquid refreshment beverages, including soft drinks, specialty
coffee and tea, water, juice and juice drinks and mixers, and
markets the #1 single serve coffee brewing system in the U.S. and
Canada. The Company's portfolio of
more than 125 owned, licensed and partner brands is designed to
satisfy virtually any consumer need, any time, and includes
Keurig®, Dr Pepper®, Canada Dry®, Clamato®, CORE®, Green Mountain
Coffee Roasters®, Mott's®, Snapple®, and The Original Donut Shop®.
Through its powerful sales and distribution network, KDP can
deliver its portfolio of hot and cold beverages to nearly every
point of purchase for consumers. The Company's Drink Well. Do Good.
corporate responsibility platform is focused on the greatest
opportunities for impact in the environment, its supply chain, the
health and well-being of consumers and with its people and
communities. For more information, visit
www.keurigdrpepper.com.
ABOUT ELECTROLIT
Electrolit manufactures a scientifically formulated premium
hydration beverage that replenishes the body after physical
activity, intense heat, or a night of partying. Founded in
Mexico in 1950, since, Electrolit
has become revered by athletes & partygoers alike as a recovery
drink. Formulated with magnesium, potassium, calcium, sodium
glucose, and sodium lactate plus six ions for electrolyte
absorption, Electrolit aids in the recovery of the hydro
electrolytic imbalance, fulfilling metabolic and hydration needs.
Available in 15 delicious flavors, Electrolit is currently offered
in national, grocery, convenience, and online channels across the
nation, including Walmart, Kroger, Jewel-Osco, 7-11 and more.
Electrolit is manufactured and owned by Pisa Pharmaceuticals, the
largest pharmaceutical company in Mexico and Latin
America.
FORWARD LOOKING
STATEMENTS
Certain statements contained herein are "forward-looking
statements" within the meaning of applicable securities laws and
regulations. These forward-looking statements can generally be
identified by the use of words such as "outlook," "guidance,"
"anticipate," "expect," "believe," "could," "estimate," "feel,"
"forecast," "intend," "may," "plan," "potential," "project,"
"should," "target," "will," "would," and similar words.
Forward-looking statements by their nature address matters that
are, to different degrees, uncertain. These statements are based on
the current expectations of our management, are not predictions of
actual performance, and actual results may differ materially.
Forward-looking statements are subject to a number of risks and
uncertainties, including the factors disclosed in our Annual Report
on Form 10-K and subsequent filings with the SEC. We are under no
obligation to update, modify or withdraw any forward-looking
statements, except as required by applicable law.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/keurig-dr-pepper-and-grupo-pisa-announce-long-term-partnership-for-electrolit-301967995.html
SOURCE Keurig Dr Pepper Inc.