BURLINGTON, Mass. and FRISCO, Texas, Oct. 6, 2022
/PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) today announced a
strategic partnership with Red Bull, the iconic global energy
brand, to sell and distribute Red Bull in Mexico, further leveraging and expanding KDP's
successful partner network strategy.
The sales and distribution partnership provides KDP with
exclusive rights to distribute Red Bull Energy Drink products
across independent retailers such as grocery, convenience, pharmacy
and kiosks, as well as the wholesale, regional key account and
on-premise channels in the country, with some exclusions. The
partnership also provides the company with the option to distribute
future ready-to-drink (RTD) beverage products that Red Bull may
launch in Mexico in these
locations.
Commenting on the announcement, KDP CEO Ozan Dokmecioglu stated, "This new agreement
furthers KDP's commitment to partnerships, which are a core element
of our growth strategy in which we create long-term, win-win
relationships for both KDP and our strategic partners. The
agreement demonstrates the strategic importance of energy to us and
provides us the opportunity to partner with the #1 energy brand in
the world. We look forward to working with Red Bull and
believe this new partnership has the potential to expand over
time."
Gilberto Maldonado, KDP SVP &
General Manager of Mexico, added,
"The addition of the Red Bull brand to KDP's powerful, nationwide
distribution network in Mexico
strengthens our presence in the energy drink category and leverages
our distribution capabilities to expand availability of Red Bull in
the country. We are excited to begin selling and distributing
Red Bull and expect to begin doing so during the fourth quarter of
this year."
Terms of the agreement were not disclosed.
KDP Contacts
Steve Alexander (Investors)
T: 972-673-6769 / steve.alexander@kdrp.com
Chethan Mallela (Investors)
T: 646-620-8761 / chethan.mallela@kdrp.com
Katie Gilroy (Media)
T: 781-418-3345 / katie.gilroy@kdrp.com
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company in
North America, with annual revenue
approaching $13 billion and
approximately 27,000 employees. KDP holds leadership positions in
soft drinks, specialty coffee and tea, water, juice and juice
drinks and mixers, and markets the #1 single serve coffee brewing
system in the U.S. and Canada. The
Company's portfolio of more than 125 owned, licensed and partner
brands is designed to satisfy virtually any consumer need, any
time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee
Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The
Original Donut Shop®. Through its powerful sales and distribution
network, KDP can deliver its portfolio of hot and cold beverages to
nearly every point of purchase for consumers. The Company is
committed to sourcing, producing and distributing its beverages
responsibly through its Drink Well. Do Good. corporate
responsibility platform, including efforts around circular
packaging, efficient natural resource use and supply chain
sustainability. For more information, visit
www.keurigdrpepper.com.
FORWARD LOOKING
STATEMENTS
Certain statements contained herein are "forward-looking
statements" within the meaning of applicable securities laws and
regulations. These forward-looking statements can generally be
identified by the use of words such as "outlook," "guidance,"
"anticipate," "expect," "believe," "could," "estimate," "feel,"
"forecast," "intend," "may," "plan," "potential," "project,"
"should," "target," "will," "would," and similar words.
Forward-looking statements by their nature address matters that
are, to different degrees, uncertain. These statements are based on
the current expectations of our management, are not predictions of
actual performance, and actual results may differ materially.
Forward-looking statements are subject to a number of risks and
uncertainties, including the factors disclosed in our Annual Report
on Form 10-K and subsequent filings with the SEC. We are under no
obligation to update, modify or withdraw any forward-looking
statements, except as required by applicable law.
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SOURCE Keurig Dr Pepper Inc.