Agreement makes available the largest
Black-owned coffee brand to the 36 million+ households with a
Keurig brewer
BURLINGTON, Mass., FRISCO, Texas and DES MOINES, Iowa, July 27,
2022 /PRNewswire/ -- Keurig Dr Pepper Inc. (NASDAQ:
KDP) and BLK & Bold Specialty Beverages today announced the
launch of BLK & Bold coffees in K-Cup® pods for the Keurig®
brewing system.
BLK & Bold was cultivated in 2018 in Des Moines, Iowa by founders Pernell Cezar and Rod
Johnson. The Black-owned brand ignited a passion to deliver
a blend of rich flavors to coffee lovers with a mission to support
youth in need by helping to close socio-economic gaps in the U.S.
For every product sold, the company pledges 5% of its profits to
"For Our Youth" partners nationwide who are dedicated to giving
America's children the tools they need to be the best versions of
themselves.
To date, BLK & Bold has provided funding to more than a
dozen nonprofit organizations, with many focused on urban
populations. In support of that pledge and in conjunction with the
launch of BLK & Bold K-Cup pods, Keurig is donating to the
Coffee Coalition for Racial Equity (CCRE), a nonprofit committed to
building a racially diverse & equitable coffee
industry.
Mauricio Leyva, President of
Coffee for Keurig Dr Pepper said, "BLK & Bold's inspiring
mission to support organizations that help communities across
America is as exceptional as their delicious coffee blends.
We are pleased to introduce both to the millions of Keurig
households and be a partner in advancing their efforts."
"We're beyond excited to work with Keurig Dr Pepper in a way
that continues our mission to turn the daily ritual of enjoying a
cup of coffee into a means of giving back," said BLK & Bold
Co-Founder and CEO Pernell
Cezar. "Partnering with the iconic Keurig brand
advances our mission to support underserved communities while
we serve more households our premium product and community impact
proposition."
Beginning this August, three Fair Trade-certified BLK & Bold
blends will hit shelves nationwide on BLK & Bold and Keurig
digital platforms and at Target and Albertson's, with more
retailers to be added throughout the year. Varieties include:
- Rise & GRND: A signature medium roast blend with a
taste profile of caramel, lemon, and nutty flavor notes.
- Smoove Operator: A creamy dark roast blend with
flavor notes of caramel and toffee with the signature silky feel of
a full-bodied coffee.
- Brighter Days: A light
roast with a vibrant blend of fruity, toffee flavor notes.
New features within the Keurig brewing system that BLK &
Bold will benefit from include MultiStream™ technology, which uses
five streams of water to thoroughly saturate the coffee grounds and
extract full flavor and aroma from each K-Cup pod. In
addition, Keurig's signature BrewID™ technology – recently
introduced in Keurig's first connected brewer, the K-Supreme Plus®
SMART – recognizes the specific K-Cup pod brand, variety and roast
and customizes the brew settings to make each cup distinctively
delicious.
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a
leading beverage company in North
America, with annual revenue approaching $13 billion and approximately 27,000 employees.
KDP holds leadership positions in soft drinks, specialty coffee and
tea, water, juice and juice drinks and mixers, and markets the #1
single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than
125 owned, licensed and partner brands is designed to satisfy
virtually any consumer need, any time, and includes Keurig®, Dr
Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®,
Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its
powerful sales and distribution network, KDP can deliver its
portfolio of hot and cold beverages to nearly every point of
purchase for consumers. The Company is committed to sourcing,
producing, and distributing its beverages responsibly through its
Drink Well. Do Good. corporate responsibility platform, including
efforts around circular packaging, efficient natural resource use
and supply chain sustainability. For more information, visit
https://www.keurigdrpepper.com/.
About BLK & Bold Coffee & Tea
Co-founders,
Pernell & Rod created BLK & Bold with the desire to unite
coffee and tea lovers worldwide through an interest of investing
back into community. Pernell & Rod believe that if children are
the future, then they should be equipped with resources, including
tools to equip confidence to manifest potential and create
generational wealth. Through that philosophy, BLK & Bold
pledges 5% of its proceeds to nonprofit organizations across
America that are aligned with pouring guidance and time into
children for them to be the best version of themselves. For more,
visit www.blkandbold.com.
Media Contacts:
Keurig Dr Pepper
Katie Gilroy
T: 781-418-3345
katie.gilroy@kdrp.com
BLK & Bold
Rod
Johnson
T: 219.902.8687
rod@blkandbold.com
Investor Contact:
Keurig Dr Pepper
Steve
Alexander
T: 972-673-6769
steve.alexander@kdrp.com
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SOURCE Keurig Dr Pepper Inc.