Acquisition provides Company with new
platform that complements existing ready-to-drink alcohol portfolio
and non-alcohol business in Canada
BURLINGTON, Mass. and FRISCO,
Texas, June 23,
2022 /CNW/ -- Keurig Dr Pepper Inc. (NASDAQ:
KDP) announced today a definitive agreement to acquire the
global rights to the non-alcoholic, ready-to-drink cocktail brand
Atypique from Station Agro-Biotech, a Quebec-based company that specializes in the
manufacturing and marketing of alcoholic and non-alcoholic
beverages. Terms of the deal, which is expected to close in early
Q4, were not disclosed.
Atypique is a highly unique offering in the emerging and
fast-growing non-alcohol cocktail segment, providing a range of
ready-to-drink cocktails, such as margaritas, gin & tonic and
mojitos. In Canada, non-alcoholic
cocktails grew more than 30 percent in retail dollar sales during
the last year, and Atypique now has a 42 percent market share of
that segment, where it is distributed.
The agreement includes a multi-year collaboration between the
two companies to fuel accelerated growth for Atypique, leveraging
Station Agro-Biotech's R&D expertise in the category and KDP's
robust sales and distribution network.
"At Keurig Dr Pepper, we strongly believe in innovation to drive
growth to meet the evolving beverage needs of consumers," said
Ozan Dokmecioglu, CFO &
President of International. "We are excited to add this new
platform to our powerful portfolio in Canada, and the global rights to Atypique
provides optionality to further expand the brand's growth
potential." Olivier Lemire,
President of Keurig Dr Pepper Canada, added, "Atypique is a great
complement to our successful ready-to-drink alcohol portfolio, and
we look forward to continue innovating around this brand to drive
accelerated growth."
"We were looking for the best way to bring Atypique to the next
level. This agreement represents an exceptional opportunity
to work with a beverage industry leader, and Keurig Dr Pepper will
bring market knowledge and strength to the Atypique brand," said
Jonathan Robin, President, Station
Agro-Biotech. "At the same time, we are delighted to have the
opportunity to keep growing and innovating within a category in
full effervescence and have more time to spend doing R&D in the
broader beverage space."
Étienne Boulay, cofounder of Atypique, ex-Canadian star football
player, TV and radio host added, "Atypique is meant to push the
limits of the ready-to-drink industry by offering outside-the-box,
beyond-the-normal-standard products, and this collaboration will
allow the brand to continue to do just that. I can't wait to see
where this will take Atypique."
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a
leading beverage company in North America, with annual revenue
approaching $13 billion and approximately 27,000
employees. KDP holds leadership positions in soft drinks, specialty
coffee and tea, water, juice and juice drinks and mixers, and
markets the #1 single serve coffee brewing system in the U.S.
and Canada. The Company's portfolio of more than 125 owned,
licensed and partner brands is designed to satisfy virtually any
consumer need, any time, and includes Keurig®, Dr Pepper®, Green
Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®,
CORE® and The Original Donut Shop®. Through its powerful sales and
distribution network, KDP can deliver its portfolio of hot and cold
beverages to nearly every point of purchase for consumers. The
Company is committed to sourcing, producing and distributing its
beverages responsibly through its Drink Well. Do Good. corporate
responsibility platform, including efforts around circular
packaging, efficient natural resource use and supply chain
sustainability. For more information,
visit www.keurigdrpepper.com.
About Station Agro-Biotech
Located in the heart of the
Saint-Hyacinthe Agri-Food Technopole, Station Agro-Biotech
specializes in the manufacturing and marketing of alcoholic and
non-alcoholic beverages. It has its own laboratory dedicated to
research and development and focuses on innovation during the
creation process.
The Station Agro-Biotech brings together several companies under
one roof, including the Noroi distillery, the Le Bilboquet
microbrewery and Atypique non-alcoholic beverages.
Distributed in more than 3,000 food stores across Quebec, the various products can be found on
the shelves of grocery stores, specialty stores, convenience stores
and at the SAQ. The company founded in 2019 is also developing its
marketing outside Quebec. To learn
more about Station Agro-Biotech: stationabt.com
Learn more about Atypique here: lesbreuvagesatypique.com |
Instagram | Facebook | YouTube
CONTACT:
Katie Gilroy
Keurig Dr Pepper
781-418-3345
katie.gilroy@kdrp.com
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SOURCE Keurig Dr Pepper Inc.