SAN FRANCISCO, Dec. 15, 2011 /PRNewswire/ -- On Black Friday,
JoS. A. Bank's mobile checkout saw an increase of over 3,000%
compared to its previous daily average. The exceptional holiday
sales demonstrate consumers' growing comfort with purchasing high
consideration goods on their mobile.
The m.josbank.com site, powered by 5th Finger's RedShop, has
been in operation since early 2011 and offers on-the-go shoppers a
detailed product catalog, reviews, educational tools and
offers.
Pete Zophy, DVP of Ecommerce,
said, "JoS. A. Bank considers mobile a critical part of its
multi-channel strategy, and another way to provide customers with a
friendly, quick, and convenient shopping experience."
The retailer has been working with mobile solutions provider 5th
Finger since 2010, and together they have created a mobile site and
branded iPhone application.
"We have been amazed to watch customers buy $595 suits through their phone," says
Patrick Collins, CEO of 5th Finger.
"These results really drive home the comfort that consumers now
have using mobile as a shopping tool."
JoS. A. Bank took advantage of RedShop Mobile's ability to
deploy a m-commerce checkout site without a dependency on internal
IT resources.
About 5th Finger (www.5thfinger.com) and the RedShop Mobile
Platform
5th Finger is a San
Francisco-based startup backed by Starfish Ventures, and
uses the power of m-commerce and in-store mobile to create
results-driven retail experiences. 5th Finger moved its global
headquarters from Sydney to
San Francisco in 2007 and now
serves an elite group of blue-chip retailers with a suite of
loyalty, m-commerce and in-store mobile solutions.
(http://www.5thfinger.com/clients/)
About JoS. A. Bank
JoS. A. Bank Clothiers, Inc., established in 1905, is one of the
nation's leading designers, manufacturers and retailers of men's
classically-styled tailored and casual clothing,
sportswear, footwear and accessories. The Company sells
its full product line through 552 stores in 43 states and the
District of Columbia, a nationwide
catalog and an e-commerce website that can be accessed
at www.josbank.com. The Company is headquartered in
Hampstead, Md., and its common
stock is listed on the NASDAQ Global Select Market under the symbol
"JOSB."
SOURCE 5th Finger