BEIJING, Aug. 16,
2023 /PRNewswire/ -- Gucci and JD.com are
delighted to announce a digital partnership and the highly
anticipated launch of the official Gucci digital flagship store on
the e-commerce leader's platform. This marks the first time the
Italian luxury brand will bring its unique fashion authority and
102-year-old legacy of Italian craftsmanship to the JD.com
community.
Users searching for "Gucci" within the JD.com app will be
invited to explore the House's official flagship store and shop for
their favorite items. This will also include a full range
experience of Gucci brand services, all within a seamless and
secure digital ecosystem. An exceptional customer experience is at
the heart of this new collaboration, where customers can browse the store's
extensive range of timeless icons and new-season ready-to-wear,
handbags, travel, shoes, jewelry, watches, and accessories for men
and women. They will also have special access to Gucci's online
client advisor service before ordering their desired products.
The opening of the new digital flagship store marks a milestone
in the partnership between Gucci and JD.com and underscores their
commitments to digital innovation. In response to the evolving
digital ecosystem, JD.com continuously delivers cutting-edge
digital solutions to fulfill diverse needs. This includes the
development of diversified models tailored for the luxury industry,
leveraging its state-of-the-art supply chain capabilities and open
ecosystem. With the launch of its new online environment on JD.com,
Gucci will elevate shopping experiences that are tailored to the
tastes of JD.com's customer base and further explore the unique
digital landscape of China using
both brands' respective technological strengths to set a new
standard in online luxury shopping, expand their market reach, and
pioneer original approaches to digital marketing.
In celebration of the upcoming Chinese Valentine's Day on
August 22, Gucci's official flagship
store on JD.com will offer a selection of gifts that showcase
the House's exquisite craftsmanship and romantic aesthetic.
Featuring floral motifs symbolizing the blossoming of love and
emotions, the collection will also present a purse designed
exclusively for JD.com customers to celebrate this special
occasion. To enhance the moment, customers will also be able to
share their heartfelt sentiments with personalized greeting E-cards
to accompany their purchase.
About Gucci
Founded in Florence, Italy, in
1921, Gucci is one of the world's leading luxury brands. Following
the House's centenary, Gucci forges ahead continuing to redefine
luxury while celebrating creativity, Italian craftsmanship, and
innovation.
Gucci is part of the global luxury group Kering, which manages
renowned Houses in fashion, leather goods, jewelry, and
eyewear.
Discover more about Gucci at www.gucci.com
About JD.com
JD.com, also known as Jingdong, is a
technology and service enterprise with supply chain at its core. A
renowned leader in China's
e-commerce industry, the company has expanded across retail,
technology, logistics, healthcare, insurance, property development,
industrials, private label, and international business. Serving
nearly 600 million customers, JD.com is one of China's largest overall retailers and the
premier online destination for luxury brands.
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SOURCE JD.com