BEIJING, Feb. 8, 2023
/PRNewswire/ -- iQIYI-presented series The Knockout, which
concluded on Feb. 1, received raving
reviews from the audience and broke multiple records across
platforms during the Chinese New Year (CNY) holiday. The show
enjoyed a peak iQIYI content popularity index of 11,800, which
broke the two-year record previously held by My Heroic
Husband and makes the crime series the show with the highest
popularity index in the history of iQIYI.
According to data released by iQIYI Research Centre, during the
CNY holiday, the popularity of The Knockout drove a 33%
increase in users' viewing hours on iQIYI's drama channel. On
Jan. 29, iQIYI app topped the App
Store rankings in multiple categories, outperforming other popular
apps such as WeChat and Douyin.
Capturing the audience with its thrilling story, tight
plotlines, well-developed characters, and high production quality,
The Knockout breaks the conventional perception typically
associated with crime dramas. Since the CNY holiday, the 39-episode
drama series, which weaves in scenes from 2000, 2006, and 2021 to
depict the two-decade struggle between good and evil, continues to
top the rankings charts compiled by prominent third-party data
platforms in China. Additionally,
the drama recorded strong performance in TV broadcast and reached a
record high of 3.8% in its real-time peak viewership index on
CCTV-8, the premier channel for drama viewing in China.
The Knockout also received critical acclaim from
viewers. As of Feb. 7, the show
attracted over 460,000 reviews from users on Douban, an influential
Chinese media review platform, where close to 90% of the reviewers
rated the show four (out of five) stars or above, resulting in a
peak rating of 9.1/10 for the show. Over 3,580 trending topics on
major Chinese social media platforms featured the popular series,
and the related discussions amassed over 100 million views. The
show's popularity also generated much attention to its featured
elements. From the style and mannerism of particular characters to
the lines spoken or even the food featured, the public showed great
interest in deepening their connection to different aspects of the
show.
DAI Ying, Senior Vice President at iQIYI and the General Manager
of the Original Drama Division, said during an interview that "The
strong user reviews and viewing performance we saw on The
Knockout set a solid foundation for iQIYI for the rest of the
year. The show is also a confidence-booster for the industry
overall: for industry participants, seeing the popularity and
influence a piece of high-quality content can achieve marks the
beginning of a virtuous cycle."
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI