BEIJING, Jan. 22, 2020 /PRNewswire/ -- The exclusive
release of the fifth season of iPARTMENT (the "Show")
on the streaming platform of iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or
the "Company"), an innovative market-leading online entertainment
service in China, was met with
great success as official data by the Company indicates that the
fifth season of the Show was watched by more than 38 million iQIYI
subscribing members within one week of its exclusive release.
Before the fifth season of the Show was aired, it broke another
record by having been added by more than 5.35 million users to
their "to-watch" lists. In addition, the fifth season of the
Show achieved an iQIYI Content Popularity Index of 9,000
sixteen hours after its release, making it the fourth show on iQIYI
to achieve an index rating that high and the first show to do
so within that timeframe. The fifth season of the Show is now
available to global users through the iQIYI App.
"The success of the fifth season of iPARTMENT demonstrates iQIYI's
commitment to delivering high-quality content to satisfy
the demands of its subscribing members. The new season also
appealed greatly to non-subscribing viewers as we saw a spike in
first-time purchases of iQIYI membership subscriptions after
its release," said Yang Xianghua, President of Membership and
Overseas Business Group of iQIYI. "We aim to keep up this
momentum as iQIYI continues to roll out premium content to our
users in 2020."
iPARTMENT is a sitcom
that revolves around the daily lives of six friends in their 20s
and 30s who live in neighboring apartment units in Shanghai.
Released over the past ten years, the last four seasons of the Show
have amused Chinese viewers in their 20s and 30s, making it a
classic that captures the growth of a generation. As the final
season of the Show, iPARTMENT season 5 was released to
high expectations as it captures the youth of many viewers.
The fourth season of the Show was aired exclusively on iQIYI
in 2014 and achieved phenomenal success, with the Show
becoming the most searched term on Google in China that year.
By leveraging its own technological advantages, iQIYI has
developed a variety of innovative content formats for iPARTMENT's newest season. This
includes interactive, portrait mode and VR content that
comprehensively improves its users' viewing experience.
Furthermore, iQIYI has made full use of its platform ecosystem
by enabling various social interaction-based features for its
users, such as iQIYI Paopao, an entertainment community for
fans to follow and interact with celebrities, the star chat room
and bullet subtitles. "Apartment" sets of the Show have also
been opened to the public in Hangzhou Joy City and Shanghai
Lujiazui Exhibition Center, to showcase iPARTMENT's VR interactive content
and IP spin-off products.
Since the beginning of 2020, iQIYI has launched a number of
drama series such as Detective Chinatown and iPARTMENT season 5. In the near future,
more than one hundred premium drama series such as Winter
Begonia, The sleuth
of Ming Dynasty, Tientsin
Mystic 2 will be made available to users through the
iQIYI App.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as
well as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. iQIYI
attracts a massive user base with tremendous user engagement,
and has developed a diversified monetization model including
membership services, online advertising services,
content distribution, live broadcasting, online games, IP
licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.