Providers are using GenAI and natural
language resources to make the data governance process more
user-friendly, ISG Provider Lens™ report says
Self-service capabilities such as natural language queries and
narrative-based data models are increasingly becoming the norm for
business intelligence (BI) tools, according to a new research
report published today by Information Services Group (ISG) (Nasdaq:
III), a leading global technology research and advisory firm.
The latest ISG Provider Lens™ Analytics Platforms report for
Brazil finds “citizen data scientists” are the principal target
audience for BI and data governance platforms. The term refers to
engineers, business administrators and economists who have good
analytical skills, a basic understanding of statistics and
knowledge of the businesses in which they operate but little or no
programming skills or formal training in data science, the ISG
report says.
“Platforms are key to democratizing the entire data journey,”
said Loren Absher, ISG director, Enterprise AI Advisory. “Providers
in the Brazilian market are offering functionalities such as
integration, data catalogs, data quality, data anonymization, and
masking and access control.”
Data governance platforms are gaining traction in Brazil as
companies go beyond data integration and engineering fundamentals
to ensure data reliability and availability, the ISG report says.
Without sufficient data governance, data model building will be
unproductive, the report says. In fact, many projects aimed at
democratizing access to data in the past have failed due to
difficulties encountered during governance, such as duplicate data,
lack of data lineage and difficulty in visualizing the entire data
landscape, the ISG report says. Poor-quality data generates
poor-quality models, ISG says.
To be effective, data governance must be carried out
continuously and internally. That requires empowering non-technical
users, such as citizen data scientists, the ISG report says. To
that end, the application of graphical interfaces, based on the
drag-and-drop mechanism, can play an important role in the adoption
of data platform tools, ISG says.
Some providers have already incorporated GenAI into their
platforms, especially when it comes to allowing users to interact
with it in natural language, the ISG report says. According to the
report, another role for GenAI involves using meta data to identify
the category of data based on its format and value.
“Most Brazilian enterprises recognize the need become more data
oriented, but not all of them have access to qualified data
scientists,” said Jan Erik Aase, partner and global leader, ISG
Provider Lens Research. “Low-code platforms and automated ML can
offer important shortcuts on their data-driven journey.”
The report also examines some of the drawbacks of relying on
GenAI for business analytics, including hidden costs and concerns
regarding data privacy.
For more insights into the data analytics challenges facing
enterprises in Brazil, such as promoting data literacy and
determining the limits of AI, along with ISG’s advice for
addressing them, see the ISG Provider Lens™ Focal Points briefing
here.
The ISG Provider Lens™ Analytics Platforms report for Brazil
evaluates the capabilities of 26 providers across two quadrants:
Data Governance Platforms and Embedded Analytics and Business
Analytics Platforms.
The report names Qlik as a Leader in both quadrants. Alteryx,
Assesso, GoodData, Informatica, KNIME, Microsoft, SAS, Semantix and
Tableau are named as Leaders in one quadrant each.
In addition, Alteryx and Atlan is named as a Rising Star — a
company with a “promising portfolio” and “high future potential” by
ISG’s definition — in one quadrant.
A customized version of the report is available from
Assesso.
The ISG Provider Lens™ Analytics Platforms report for Brazil is
available to subscribers or for one-time purchase on this
webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240423097816/en/
Press:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
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