Happy Money Harnesses the Power of iHeartMedia’s Platform to Reach the Next Generation of Consumers Looking to “Fund Their Happy”
July 12 2022 - 10:15AM
Business Wire
Happy Money will accelerate awareness at scale
through iHeartMedia, reaching nine out of 10 monthly consumers in
the U.S.
iHeartMedia, the leading audio media company in the U.S. and the
No. 1 podcast publisher globally according to Podtrac, and Happy
Money, a leading platform for unsecured lending in partnership with
credit unions, announced a marketing partnership today that will
help build awareness of and introduce Happy Money to consumers
nationwide looking to fund their happiness and reduce financial
stress.
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the full release here:
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iHeartMedia’s broad reach will amplify Happy Money’s efforts to
provide greater access to funding in partnership with local credit
unions – helping these community-focused organizations and the
members they serve thrive. Together, Happy Money and its lending
partners are working to provide affordable loans to qualified
people – helping them achieve their dreams and goals. Happy Money’s
proprietary technology platform connects credit unions with
next-generation members and innovative growth opportunities at
scale. In turn, these mission-aligned partners provide access to
capital that, when united with Happy Money’s lending products and
distribution channels, increases access to affordable lending.
“iHeartMedia’s rich consumer insights, extensive reach, and
commitment to innovation made them a natural partner for Happy
Money. We see them as allies of our team when it comes to driving
growth for Happy Money, our credit union partners, and the
communities we serve together,” said Sadira Furlow, Chief Marketing
Officer of Happy Money. “iHeartMedia reaches nine out of 10 U.S.
consumers every month – consumers who deserve a positive and
community-driven approach to their financial success. As we explore
what we can do together across the media and innovation landscape,
we aim to help more Americans use money as a tool for
happiness.”
The investment and strategic partnership provides marketing
support for Happy Money’s initiatives and will help to further the
company’s reach with a specific emphasis on increasing access for
people who may have been mis-represented by typical credit score
models.
“We are passionate about investing in innovative, high-growth
companies making a difference in the lives of their communities and
as a rapidly growing fintech company, Happy Money has a proven
record of success helping people reduce and eliminate credit card
debt through their Payoff Loan product,” said Hartley Adkins,
President of Markets Group for iHeartMedia. “The marketing
partnership with iHeartMedia will help to bolster their growth and
innovation initiatives through building awareness across our
multiplatform audio network, especially as they expand into new
types of lending products and science-based models.”
About Happy Money Happy Money is a financial technology
company valued at over $1.1B that offers a people-first lending
experience in partnership with credit unions and other
community-focused financial institutions. Building on the success
of our credit card debt reduction product, The Payoff Loan™, Happy
Money also offers personal loans to help people fund their dreams
and goals – from important bills to home improvement projects. We
believe money can be a tool for happiness; it’s all in how you use
it. Through automation and proprietary underwriting models, we
personalize the lending process, taking a more holistic view of an
individual’s creditworthiness to offer flexible rates and payment
plans that work best for their unique financial situation.
Through our proprietary distribution channels and platforms, we
aim to connect our financial partners to be stronger together, help
them thrive in an increasingly digital world, and enable them to
provide the happier lending experience that their customers want.
Backed by leading investors, Happy Money has helped nearly 250,000
members since inception – working with lending partners to fund
$4.5 billion in loans*. As a fully distributed company, Happy Money
has a passionate and purpose-driven employee base of over 400
people across the United States. For more information, please visit
happymoney.com.
*As of 7/1/2022
About iHeartMedia, Inc. iHeartMedia, Inc. [Nasdaq: IHRT]
is the leading audio media company in America, reaching over 90% of
Americans every month. iHeart’s broadcast radio assets alone have
more consumer reach in the U.S. than any other media outlet; twice
the reach of the next largest broadcast radio company; and over
four times the ad-enabled reach of the largest digital only audio
service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next four podcast publishers
combined, and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services.
Visit iHeartMedia.com for more company information.
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version on businesswire.com: https://www.businesswire.com/news/home/20220712005111/en/
PRESS Laura Cullen lcullen@happymoney.com 925-998-8338
Jenn McFerron Sloan jenn@commodditiesinc.com 816-468-6802 Angel
Aristone AngelAristone@iHeartMedia.com
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