Iconix China Announces New Partnership For Its Badgley Mischka (R) Brand
March 01 2010 - 8:00AM
PR Newswire (US)
NEW YORK, March 1 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. ("Iconix"), today announced that Iconix China Limited ("Iconix
China"), its 50-50 joint venture with Novel Fashion Brands Limited
("Novel"), has partnered with Eve NY to develop the Badgley Mischka
brand throughout Greater China. Eve NY will manufacture and
distribute Badgley Mischka products in Greater China. In addition,
Eve NY plans to open 170 free-standing stores and shop-in-shop
concepts within the next five years. Neil Cole, Chairman and CEO,
Iconix, commented, "We are excited to announce the expansion of the
Badgley Mischka brand in China. In less than two years, Iconix
China signed four major partnerships covering London Fog, Rocawear,
Rampage and Badgley Mischka that collectively plan to roll out
close to 700 stores in the next three years." Mark Badgley and
James Mischka, stated, "This partnership takes us one step further
into creating a global lifestyle brand for Badgley Mischka.
Bringing our philosophy of modern and glamorous dressing to the
women of China is very exciting." Shen Hong, CEO, Eve NY, stated,
"Our strong positioning in China will allow us to bring the
prestigious Badgley Mischka brand to the Chinese consumer through
free-standing stores and shop-in-shops. We are pleased to partner
with Iconix China on this new venture." Veronica Chou, President of
Iconix China, stated, "Badgley Mischka is an iconic brand with
worldwide recognition and we are thrilled to partner with Eve NY to
bring the brand to Greater China. Their expertise in retailing will
ensure that the brand is well positioned throughout China." Over
the past two decades, Badgley Mischka has flourished into a
complete lifestyle brand recognized worldwide. To date, the Badgley
Mischka label includes: Badgley Mischka Couture, Mark & James
contemporary collection, Handbags, Eyewear, Footwear, Accessories,
Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and
Bridesmaids. Badgley Mischka is sold in the most prestigious stores
in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth
Avenue and Holt Renfrew. Iconix China, which was formed in
September 2008 and based in Hong Kong, was established to develop
and expand the Iconix portfolio of brands in Greater China. Iconix
China has previously signed partnerships for its London Fog,
Rampage and Rocawear brands. Eve NY is a leading fashion company
based in Shanghai, China. Eve NY designs, manufactures and markets
high-end clothing and accessories for women under the "Eve NY"
brand and has plans to launch other brands. Eve NY currently
operates over 200 retail stores in 21 provinces in China. About
Iconix Brand Group, Inc. Iconix Brand Group Inc. owns, licenses and
markets a growing portfolio of consumer brands including CANDIE'S
(R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD
(R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA
WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA
(R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an
interest in the ARTFUL DODGER (R), ED HARDY (R) and ECKO (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995. The statements that are not historical facts
contained in this press release are forward looking statements that
involve a number of known and unknown risks, uncertainties and
other factors, all of which are difficult or impossible to predict
and many of which are beyond the control of the Company, which may
cause the actual results, performance or achievements of the
Company to be materially different from any future results,
performance or achievements expressed or implied by such forward
looking statements. Such factors include, but are not limited to,
uncertainty regarding the results of the Company's acquisition of
additional licenses, continued market acceptance of current
products and the ability to successfully develop and market new
products particularly in light of rapidly changing fashion trends,
the impact of supply and manufacturing constraints or difficulties
relating to the Company's licensees' dependence on foreign
manufacturers and suppliers, uncertainties relating to customer
plans and commitments, the ability of licensees to successfully
market and sell branded products, competition, uncertainties
relating to economic conditions in the markets in which the Company
operates, the ability to hire and retain key personnel, the ability
to obtain capital if required, the risks of litigation and
regulatory proceedings, the risks of uncertainty of trademark
protection, the uncertainty of marketing and licensing acquired
trademarks and other risks detailed in the Company's SEC filings.
The words "believe", "anticipate," "expect", "confident", "will",
"project", "provide" "guidance" and similar expressions identify
forward-looking statements. Readers are cautioned not to place
undue reliance on these forward looking statements, which speak
only as of the date the statement was made. CONTACT: Maria
Dolgetta, VP of Public Relations, +1-212-819-2084,
mdolgetta@iconixbrand.com DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, VP of Public Relations,
+1-212-819-2084,mdolgetta@iconixbrand.com Web Site:
http://iconixbrand.com/
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