Bongo Pairs Up With Television Star, Kim Kardashian for Its Spring Advertising Campaign
February 13 2008 - 9:00AM
PR Newswire (US)
NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) announced today that television personality and
socialite Kim Kardashian will appear in its BONGO(R) brand's Spring
2008 print and online advertising campaign. The campaign will be
unveiled in April issues of fashion and lifestyle magazines such as
Cosmopolitan, Seventeen and Teen Vogue. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080213/NYW035 ) Kardashian
currently stars in the hit E! reality show Keeping Up With the
Kardashians. The Bongo photo shoot will be integrated into the
highly-rated show and air during season two of the reality show
that will debut on March 9th on E!. Commenting on her role as the
Bongo spokesperson, Ms. Kardashian stated, "This is a fun, young,
fresh campaign and I am honored to be a part of it. What I am
excited about is how Bongo jeans fit. They hug my curves in all the
right places!" The marketing campaign embraces Kim's natural
sexiness but adds a touch of innocence and sweetness to the pin up
theme. The ads show Kim striking playful poses on a swing and
inside an oversized heart. The campaign was shot by famed
photographer Davis Factor at Smashbox Studios in Los Angeles. Also
featured in the campaign are Kim's sisters, Kylie and Kendall
Jenner who pose with their big sister for some of the Bongo print
ads as well as make their own modeling debut for Bongo Girls. Dari
Marder, Chief Marketing Officer, Bongo, stated, "Kim is not only
gorgeous, sexy and confident, but she is also kind and gracious. In
a lovely gesture, Kim handwrote thank you notes to the crew after
the photo shoot. We are thrilled to have her join the ranks of past
Bongo spokeswomen such as Vanessa Minnillo, Nicole Richie and
Rachel Bilson. We felt like this was a great opportunity for the
brand to gain additional national exposure on her hit show."
Kardashian will to make personal appearances on behalf of Bongo as
well participate in other events to celebrate her partnership with
the brand. Iconix Brand Group, Inc. (NASDAQ:ICON) owns, licenses
and markets a growing portfolio of consumer brands including
CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R),
RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC
(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R),
FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses
it brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public
relations agency, markets its brands to continually drive greater
consumer awareness and equity. Contact: Maria Dolgetta Public
Relations Director
http://www.newscom.com/cgi-bin/prnh/20080213/NYW035
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Public Relations Director,
+1-212-819-2084, Web site: http://iconixbrand.com/
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