Candie's Announces Exclusive Fashion Sponsorship With Superstar Fergie During Her First Solo Tour
May 14 2007 - 10:57AM
PR Newswire (US)
NEW YORK, May 14 /PRNewswire-FirstCall/ -- Candie's announced today
its exclusive fashion sponsorship with multi-platinum, 3x
Grammy-winning artist, Fergie of her first solo tour. The superstar
is also the junior brand's current spokesperson and appears in its
television and print advertising campaigns. Fergie's Verizon VIP
Tour has a 20-city schedule and tickets are exclusive to Candie's
and Verizon Wireless give-aways, as no tickets will be sold for
this tour. Candie's will give away 200 tickets in each market
through "Try 2 Win" events exclusively at Kohl's Department Stores.
In each market, customers that try on Candie's apparel, shoes or
accessories will receive a piece of bubble gum that will reveal if
they are an instant winner of two tickets to the upcoming Fergie
concert in their area. These two-hour "Try 2 Win" events will take
place on Saturday and Sunday approximately two weeks prior to the
concert in each market. The Candie's commercial featuring Fergie
will air at each stop and exclusive event footage will be uploaded
to http://www.candies.com/ from each concert. Candie's will also
host an exclusive fashion show every night, in which 8 pre-
selected Fergie fans will become models on the main stage, styled
by Fergie's tour stylist for a live fashion show prior to the
concert. As an additional opportunity to win tickets, Candie's and
Kohl's will host a national sweepstakes for 10 friends to win a
trip to the Fergie concert date in Los Angeles. The sweepstakes
will be exclusively on http://www.kohls.com/candies. Winners will
enjoy a three day, two night trip that includes $500 spending cash
and a $500 Kohl's shopping spree. Neil Cole, CEO of Iconix Brand
Group, Inc. stated, "This was a great opportunity for Candie's and
Kohl's to further extend its relationship with Fergie and bring
this exciting event directly to Kohl's customers." Julie Gardner,
Kohl's executive vice president and chief marketing officer, said,
"We're thrilled to offer our customers an exclusive opportunity to
win free tickets to Fergie's first solo tour. The in-store Candie's
events provide our juniors shoppers with another exciting 'Only at
Kohl's' offering." Iconix Brand Group Inc. (NASDAQ:ICON) owns,
licenses and markets a growing portfolio of consumer brands
including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R),
RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN PACIFIC(R),
DANSKIN(R) and ROCA WEAR(R). The Company licenses it brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through
its in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity. About Kohl's Based in Menomonee Falls, Wis., Kohl's is
a family-focused, value-oriented specialty department store
offering moderately priced national and exclusive brand apparel,
shoes, accessories, home and beauty products in an exciting
shopping environment. Kohl's operates 834 stores in 46 states. For
a list of store locations and information, or for the added
convenience of shopping online, visit http://www.kohls.com/. About
Interscope Geffen A&M Combining the legacies of three of the
most influential record labels in modern music history, Interscope
Geffen A&M Records embarked on a new tradition of musical
achievement with its unification on January 1, 1999. Headed by
Chairman Jimmy Iovine, Interscope Geffen A&M is a major force
in global music, developing chart-topping artists across a wide
range of musical genres including rock, rap, pop and alternative.
Interscope Geffen A&M Records is part of Universal Music Group,
the world's largest music company. Contact: Iconix Brand Group,
Inc. Kohl's Maria Dolgetta Jam Stewart Director of Public Relations
Public Relations Manager, Fashion 212.819.2084 262-703-7736
DATASOURCE: Iconix Brand Group, Inc. CONTACT: Maria Dolgetta,
Director of Public Relations, Iconix Brand Group, Inc.,
+1-212-819-2084, ; or Jam Stewart, Public Relations Manager,
Fashion, Kohl's, +1-262-703-7736, Web site:
http://www.kohls.com/candies http://www.candies.com/
http://www.kohls.com/ http://iconixbrand.com/
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