ICON Iconix Brand Group Inc

NEW YORK, June 29 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) announced today it will launch a breakthrough advertising campaign for its Mudd brand targeted to the teen market, dubbed "Mudd Girls Move the World" this Fall 2006 in magazines and on the internet. The campaign features real life young women chosen from top U.S. markets based on their inner beauty and aspiration to improve their communities and make a difference in the world. (Photo: http://www.newscom.com/cgi-bin/prnh/20060629/NYTH118 ) The campaign serves as a "call to action" for girls to get involved in their own communities and start a network of service to inspire others. To launch the effort, Mudd will distribute six donations of $5,000 each to the six real life girls featured in the campaign, who in turn have chosen a number of charities and causes that specifically relate to something that has touched their lives. Each image in the print campaign features one of the real life girls in Mudd clothing and accessories, her story and a quote that expresses her personal aspiration to make a difference in the world. Among them is 15-year- old Hurricane Katrina survivor Jerell, whose copy reads, "This fall, I will rebuild my city." She is donating her contribution from Mudd to help rebuild her hometown of New Orleans. Another of the Mudd girls is Alandrea, a 17- year-old hip-hop artist who produced a dance performance with the funds from the campaign to raise more than $8,000 for the Polaris Project, which supports victims of human trafficking and modern-day slavery. Her message for the campaign is "This fall, I will set someone free." Neil Cole, CEO of Iconix, stated, "Today's teens are extremely conscience of what is going on in the world and are humanitarian driven. By featuring each of these real girls in a national adverting campaign we are giving them an enormous platform to get their cause and message across to America. We are very excited about our new marketing platform." The multimedia marketing program will feature advertisements in fashion publications including Teen People and Seventeen. A micro-site, http://www.mymuddworld.com/ will also be launched within the Mudd website where girls can share their individual goals and learn about collective opportunities to achieve them. About Iconix Brand Group Iconix Brand Group Inc., (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R) RAMPAGE(R) and MUDD(R). The Company's brands touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually drive greater consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers. Contact: Maria Dolgetta 212.819.2084 http://www.newscom.com/cgi-bin/prnh/20060629/NYTH118 http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc. CONTACT: Maria Dolgetta, +1-212-819-2084, Web site: http://iconixbrand.com/ http://www.mymuddworld.com/

Copyright