Hasbro Partners With Superdigital to Bring an Epic, Action-Packed Sequel to NERF House
October 09 2020 - 4:00PM
Business Wire
NERF House X packs a punch with star-studded
line up featuring Julian Edelman, Diplo, Klay Thompson, Guy Fieri
and Sky Brown
Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment
company, today announced the launch of the NERF House sequel - NERF
House X, a high energy digital series featuring renowned athletes
including Julian Edelman, Klay Thompson and Sky Brown along with
musician Diplo and the Mayor of Flavortown, Guy Fieri. Jointly
produced by Julian Edelman’s production company (Coast Productions)
and his business partner Assaf Swissa's creative studio
(Superdigital), the series features a completely new creative
approach with a mix of live action and animation and takes NERF
Nation on a truly epic journey through NERF worlds unlike anything
they’ve ever seen before. Fans can tune in to catch all episodes
airing October 9,2020 on NERF.com and on each participant’s social
channels.
“NERF House X takes the NERF franchise to a new level of
entertainment and partnering with Superdigital for the second
season prompted creativity and innovation in a time when many other
productions came to a complete standstill.” says Teresa Pearson,
Senior Director of Global Brand Strategy and Marketing, Hasbro. “In
pivoting our approach for a new season we’re delivering completely
new and engaging NERF House content that fans worldwide will love
by diving into live action and animated worlds that show our new
NERF blasters in action.”
Following the success of the first season, which had over nine
million views and two million social media engagements, NERF House
X brings big personalities together to experience all things NERF
and learn the true meaning of “It’s NERF or Nothin!’” This elite
group of NERF influencers each played a role in creating their very
own NERF world, which was then brought to life through animation.
From virtual world episodes including Once Upon a time in...
Flavortown, Showdown at Blaster Beach, Honey, I Broke the Internet,
Sky Brown's Animated Adventure, and Saving NERF Headquarters, each
hero embarks on a one-of-a-kind NERF journey and battles through
obstacles wielded by their trusted NERF blaster.
“It’s always exciting to work with a brand like NERF and a cast
as talented as the one we were able to put together,” says Kyler
Schelling, Director at Coast Productions and Superdigital. “I’m
proud of all the hard work our teams put in to make NERF House X
come to life and I really can’t wait to hear what the fans
think.”
NERF House X features new blasters including the NERF ULTRA 3, 4
& 5, with the farthest flying NERF darts ever, the NERF
Fortnite BASR-L, a bolt-action clip fed blaster inspired by the one
in Fortnite, the MEGA Motostrkye, the first motorized clip-fed MEGA
NERF blaster, the Elite 2.0 Turbine, a fully motorized blaster with
an 18 dart clip, and the Elite 2.0 Commander, a six-dart
revolver-style blaster with slam-fire capabilities. Viewers can
follow the series along from home with their own blaster of choice,
which can be purchased at most major retailers nationwide.
To learn more about NERF House X and watch the series, please
visit NERF.com. Fans can stay updated on the latest episodes on
Instagram.
HAS-B
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past nine years. We routinely share
important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and
Instagram.)
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Hasbro Jen DeAngelis, 401-727-6833 jen.deangelis@hasbro.com
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