Mobile500 Alliance Launches Mobile Digital Television Service in Seattle and Minneapolis
January 03 2013 - 5:45PM
Marketwired
The Mobile500 Alliance with Fisher Communications (NASDAQ: FSCI)
and Hubbard Broadcasting announce the soft consumer launch of its
mobile digital television service, called MyDTV, in the Seattle and
Minneapolis markets.
The launch group is distributing 750 receivers in each market
for use with iPhones and iPads. Once the receiver is attached and
the consumer downloads the free MyDTV application, the device is
fully enabled. Upon initial launch of the app there is a short one
time only registration. The purpose of the registration is to
qualify the device owner so that audience measurement data will be
delivered in the same fashion as is currently reported for
television. The Mobile500 Alliance is working with both Nielsen and
Rentrak to evaluate the launch data.
The MyDTV app features several enhancements which will improve
the viewing experience: closed captioning, an electronic program
guide, built in social media to enhance engagement and sharing as
well as an optional live record feature. The live record feature is
one that consumers have said is a necessary feature to complement
on-the-go viewing.
In conjunction with Accelerated Media, a leader in advanced
advertising and interactive TV solutions for major brands and
agencies, several advertisers have agreed to run advertising
campaigns during the soft consumer launch in Seattle and
Minneapolis. The advertising is served two ways: between channel
changes and with banner ads. The Lincoln Motor Company and
Chrysler/Jeep will be the first groundbreaking advertisers to reach
consumers through mobile digital television.
The ability to effectively send the broadcast signal
simultaneously to multiple viewers without using the often-taxed
cellular bandwidth is a good value for consumers. The current
delivery of streaming video to cell phones over cellular networks
is not free to the end user, and it does not take long to exhaust
data plan allowances. Cellular bandwidth limitations also often
inhibit the ability for large groups to simultaneously stream. With
this solution, for example, while attending a live event, multiple
viewers will be able to watch the event live and on television
concurrently. Broadcasters have the most efficient standard to
deliver video to many people at the same time, "one to many." This
leaves the cellular bandwidth open for talking, data, texting, and
searching.
The Mobile500 Alliance will be conducting a live demo of its
MyDTV application at the Consumer Electronics Show in Las Vegas,
Nevada in booth 14340 in the Mobile TV TechZone in the Central
Hall. The demonstration will include the enhanced features and new
devices.
The Alliance is made up of over 400 television stations from
around the nation, all with the common goal of bringing broadcast
television to consumers on their mobile devices.
To develop this product, the Alliance worked with Elgato,
Expway, and Broadcast Interactive Media. The MyDTV application
brings an innovative and unique television experience to
consumers.
About The Mobile500 Alliance
The Mobile500 Alliance is a voluntary alliance of leading
television broadcasters that seeks to develop strong partnerships
within the industry and with leading members of other industries to
accelerate the nationwide availability of a commercial mobile
digital television service for consumers. The Mobile500 Alliance is
composed of 50 individual broadcast companies that own and operate
over 400 commercial television stations in diverse markets across
the country. For more information, please visit
http://www.Mobile500Alliance.com.
About Fisher Communications, Inc.
Fisher Communications, Inc. is a Seattle-based communications
company that owns and operates 13 full power television stations,
seven low power television stations, three owned radio stations,
and one managed radio station in the Western United States. The
Company also owns and operates Fisher Interactive Network, its
online division (including over 120 online sites) and Fisher
Pathways, a satellite and fiber transmission provider. For more
information about Fisher Communications, Inc., go to
www.fsci.com.
About Hubbard Broadcasting, Inc.
Hubbard Broadcasting, Inc owns and operates television broadcast
properties in Minnesota including KSTP-TV, KSTC-TV, KSAX-TV,
KRWF-TV, WDIO-TV, WIRT-TV and KAAL-TV. Minneapolis/St. Paul HBI
radio stations include ESPN 1500 Twin Cities, KS95-FM, myTalk
107.1, and the Hubbard Radio Network. HBI also owns two television
stations in New York, three television stations in New Mexico, and
17 radio stations in Washington D.C., Chicago, Cincinnati, and St.
Louis. Hubbard Media Group, a division of HBI, owns and operates
REELZCHANNEL, the national cable and satellite network that is all
about movies. F&F Productions is one of the oldest privately
held mobile production facilities providers in the United States
and is a subsidiary of HBI.
Contact: Mobile500 Alliance Zach Bloom Email Contact
206.404.4201 Fisher Communications Randa Minkarah Email Contact
206.404.4138 Hubbard Broadcasting Paul Gaulke Email Contact
651.642.4379
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