EndPlay Delivers Live Streaming Solution for Fisher Communications
December 15 2011 - 12:00PM
Marketwired
EndPlay, Inc., a leading SaaS provider of Web Content Management
(WCM) solutions, today announced that Fisher Communications, Inc.
(NASDAQ: FSCI) (Fisher), a leader in local media innovation, will
implement EndPlay's live streaming solution for desktop and mobile,
built on the EndPlay Web Content Management (WCM) Platform. Fisher
is a new EndPlay client and the second customer to deploy EndPlay's
mobile live streaming solution. Fisher will deploy the solution in
the Seattle market, enabling simulcast broadcast content to be
streamed directly to all smartphone and tablet devices as well as
desktops.
Unique to the partnership, EndPlay will work with Fisher to
deploy pre-roll and in-stream mid-roll advertising and other
monetization opportunities within live-streamed video, a first for
the Seattle-based communications company. Fisher turned to EndPlay
to take its live stream to mobile devices and help generate new
revenue prospects. The media company will debut the live streaming
technology in early 2012 via its KOMOnews.com website, broadcasting
live feeds from its KOMO TV studio. At launch, the solution will
support Apple iOS, Android OS and BlackBerry OS smartphone and
tablet devices.
"We've partnered with EndPlay for their deep and comprehensive
knowledge of broadcasters' unique challenges. EndPlay has created a
solution that will allow us to efficiently leverage our content
more successfully. Their commitment to continually improving and
simplifying workflow makes them the ideal partner to work with our
stations to further monetize our digital assets," said Randa
Minkarah, Senior Vice President of Revenue and Business
Development, Fisher Communications, Inc. "With our stations
commanding some of the largest audiences in the Pacific Northwest
on-air and on-line, it's imperative for us to continue innovating
with mobile and live video to better serve our audiences and our
advertisers."
EndPlay's mobile live streaming solution utilizes Intelligent
Rendering technology to recognize specific device details such as
the operating system and available bandwidth to optimize the
experience for each individual user. Working with HTML5, Flash,
native device players and other protocols, along with variable
bitrate detection, EndPlay's live streaming solution delivers the
best possible quality video to nearly any smartphone or tablet in
today's market. Additionally, EndPlay customers can leverage
EndPlay's proprietary partner ecosystem and access industry
standard Adobe Omniture analytics, allowing customers specific
visibility into their mobile live streaming audience including
demographics, engagement levels and drop off points.
"Fisher exemplifies what today's media companies need to be
thinking about and executing on -- monetizing audiences not just
through ad placement, but by reaching them across new channels and
devices to increase viewership and introduce new revenue
opportunities," said Dr. Christos M. Cotsakos, Founding Chairman,
CEO and President, EndPlay. "Thanks to our platform's open
architecture and backend, EndPlay is uniquely suited to partner
with companies like Fisher -- working with multiple vendors and
technologies to bring an entirely new way of delivering content to
their current audience and core markets."
To learn more about EndPlay's Live Streaming Solution and other
Web Content Management capabilities, please visit
www.endplay.com.
About EndPlay
EndPlay is a leading SaaS provider of Web Content Management
(WCM) solutions to enterprise clients in media,
entertainment/education and consumer packaged goods. The company's
'Intelligent Rendering' technology is at the core of its evolving
architecture and platform. EndPlay serves over 750 million page
views per month on average, making it one of the top 7 media
properties and top 50 Web properties in the U.S. based on traffic
volume. In the media marketplace, EndPlay's clients access local
markets with 53% of U.S. households, reaching an unduplicated 15%
of the U.S. Internet population and operating in 15 of the top 20
Designated Market Areas (DMAs) in the U.S.
EndPlay delivers 24/7 customer service and is expanding its
geographic reach into Europe and Asia. All EndPlay employees -- the
associates -- have been certified to ensure that they meet its
rigorous standards of customer service. The certification process
will extend to its partners and clients to help them achieve their
business goals. EndPlay is headquartered in Los Angeles, with
regional offices in Florida and New Jersey. For more information,
visit www.endplay.com.
About Fisher Communications
Fisher Communications (FSCI) is an innovative local media
company with television, radio, internet and mobile operations
throughout the western United States. Fisher operates 18 television
stations, which include network affiliations with ABC, CBS, FOX,
Univision and CW that reach 3.5% of U.S. television households, and
three radio stations targeting a full range of audience
demographics. Fisher Interactive produces more than 125 local and
hyper-local websites and delivers comprehensive multiplatform
advertising solutions to local businesses. The Company is
headquartered at Fisher Plaza, a 300,000 square foot media,
telecommunications and data center facility in Seattle, WA. More
information about Fisher Communications, Inc. is available at
www.fsci.com
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Media Contacts: Alan Cooper or Jesse Odell
endplay@launchsquad.com 415-625-8555
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