PORTLAND, Ore., Oct. 13, 2011 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in multi-screen measurement serving the
advertising, television and entertainment industries, today
announced Fisher Communications, Inc. (NASDAQ: FSCI), a leader in
local media innovation, has renewed its StationView Essentials
contract for its CBS and FOX stations in Bakersfield, California and has added their
Seattle, Washington ABC affiliate,
KOMO-TV.
(Logo:
http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)
"Continuous, passive and electronic measurement that results in
stable viewing information has provided our Bakersfield stations
with a competitive advantage in the marketplace over the last year.
We rely on Rentrak not only for sales, but also as a strategic tool
for our news and promotions. The stability of Rentrak ratings is
key for growing our business, and we are eager to deploy that same
advantage for KOMO in Seattle,"
said Randa Minkarah, Fisher's Senior
Vice President of Revenue & Business Development.
"Expanding our partnership with Fisher into Seattle, and continuing in Bakersfield, is testament to the value that
Rentrak's TV ratings database currency provides to the TV industry.
Fisher understands that 'business as usual' is no longer an
acceptable strategy in today's challenging economic environment,
and with Rentrak insights, they take the lead in bringing more
stable and predictive ratings information to their agency and
advertiser clients," said Steven
Walsh, Rentrak's Senior Vice President of Local Television
Sales.
Available in all 210 television markets, Rentrak's StationView
Essentials service provides uniform measurement 365 days a year and
features the only fully-integrated database of detailed satellite,
telco TV and cable viewing information combined with product
consumption information from over 19 million televisions
nationwide.
About Fisher Communications
Fisher Communications (FSCI) is an innovative local media
company with television, radio, internet and mobile operations
throughout the western United
States. Fisher operates 18 television stations, which
include network affiliations with ABC, CBS, FOX, Univision and CW
that reach 3.5% of U.S. television households, and three radio
stations targeting a full range of audience demographics. Fisher
Interactive produces more than 120 local and hyper-local websites
and delivers comprehensive multiplatform advertising solutions to
local businesses. The Company is headquartered at Fisher Plaza, a
300,000 square foot media, telecommunications and data center
facility in Seattle, WA. More
information about Fisher Communications, Inc. is available at
www.fsci.com.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and
research company, serving the most recognizable companies in the
entertainment industry. With a reach across numerous platforms
including box office, multi-screen television, and home video,
Rentrak has developed more efficient metrics to be used as database
currencies for the evaluation and selling of media. Rentrak is
headquartered in Portland, Oregon,
with additional U.S. and international offices. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com /
abialek@rogersandcowan.com
SOURCE Rentrak Corporation