Fisher Communications Launches NoizBeam
June 09 2011 - 4:15PM
Marketwired
Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media
innovation, today announced that it has launched NoizBeam, a new
digital media solution that will offer spoken-word (podcast)
entertainment targeted to the 18-49 demographic. The distribution
of this cutting-edge content will be featured across several
mediums, utilizing the internet, mobile applications, traditional
broadcast and other non-traditional distribution methods.
NoizBeam is a collection of podcasts compiled into one
easy-to-use network. New shows, which are delivered on a regular
basis, will focus on a variety of content from the latest in
pop-culture to entertaining personal anecdotes. The content will be
developed at the local level, with an opportunity for hosts to
franchise the brand nationally beyond their regional markets.
"NoizBeam will engage and entertain an underserved -- and often
difficult to reach -- Millennial audience with an innovative
distribution spectrum that is intuitive to navigate, while offering
advertisers targeted sponsorship opportunities across digital
platforms and devices," said Randa Minkarah, Fisher's Senior Vice
President of Revenue & Business Development.
The strength of NoizBeam content is in the unique and intimate
relationships that podcasters have with their listeners. By
collecting under one roof the already established fan bases of
shows like Stack of Dimes, The Grapes of Rad, Unload with Madge and
Dave, The Air-Raid Podcast, Planned Brotherhood and The Sibling
Rivalry, NoizBeam has the potential to grow into a successful
national enterprise. Hosts of these programs will cross-promote one
another by appearing on other programs in the NoizBeam network.
Currently, NoizBeam podcasts are created by hosts in the Seattle
market. To expand the NoizBeam lineup, Fisher Communications will
continue to add digital shows based in the Pacific Northwest and
begin to add shows from across the country. Advertising
opportunities on NoizBeam will range from network-wide or
program-specific sponsorships, in-show product and/or brand
placement and website banners.
The launch of NoizBeam is the most recent initiative under
Fisher's broadcast-to-broadband strategy, which seeks to leverage
technological advancements to create compelling digital content
that can be distributed across multiple platforms.
About Fisher Communications
Fisher Communications (FSCI) is an innovative local media
company with television, radio, internet and mobile operations
throughout the western United States. Fisher owns or operates 13
full power television stations and 7 low power television stations
which include network affiliations with ABC, CBS, FOX, Univision
and CW that reach 3.5% of U.S. television households, and 10 radio
stations targeting a full range of audience demographics. Fisher
Interactive Network, its online division, produces more than 125
local and hyper-local websites and delivers comprehensive
multiplatform advertising solutions to local businesses. The
Company also owns and operates Fisher Plaza, a 300,000 square foot
media, telecommunications, and data center facility located near
downtown Seattle. The Company is headquartered in Seattle, WA. For
more information about Fisher Communications, Inc., go to
www.fsci.com.
Forward-Looking Statements
This news release includes forward-looking statements. We have
based these forward-looking statements on our current expectations
and projections about future events. Forward-looking statements
include information preceded by, followed by, or that includes the
words "guidance," "believes," "expects," "intends," "anticipates,"
"could," or similar expressions. For these statements, the Company
claims the protection of the safe harbor for forward-looking
statements contained in the Private Securities Litigation Reform
Act of 1995. The forward-looking statements contained in this news
release, concerning, among other things, changes in revenue, cash
flow and operating expenses, involve risks and uncertainties, and
are subject to change based on various important factors, including
the impact of changes in national and regional economies, our
ability to service and refinance our outstanding debt, successful
integration of acquired television stations (including achievement
of synergies and cost reductions), pricing fluctuations in local
and national advertising, future regulatory actions and conditions
in the television stations' operating areas, competition from
others in the broadcast television markets served by the Company,
volatility in programming costs, the effects of governmental
regulation of broadcasting, industry consolidation, technological
developments and major world news events. Unless required by law,
we undertake no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. In light of these risks, uncertainties and
assumptions, the forward-looking events discussed in this news
release might not occur. You should not place undue reliance on
these forward-looking statements, which speak only as of the date
of this release. For more details on factors that could affect
these expectations, please see the risk factors in our Annual
Report on Form 10-K for the year ended December 31, 2010, which we
filed with the SEC on March 8, 2011.
Contacts: Sard Verbinnen & Co Ron Low or David Isaacs
(415) 618-8750
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