Fisher Communications Partners With Zooppa.com to Host User-Generated Video Competition in Seattle; Videos to Be Posted on KOMO'
August 25 2009 - 1:14PM
Marketwired
Fisher Communications, Inc. (NASDAQ: FSCI) today announced an
innovative partnership with Seattle-based Zooppa.com to host "KOMO
Video Block Party," a user-generated video competition for Seattle
area neighborhoods. This program is designed to promote community
involvement and engage local residents and businesses in a
discussion about the neighborhoods they live and operate in.
Users are asked to create a short video showing what they love
about their community, submit it to Zooppa.com, and Zooppa will
then post the video on one of KOMO's 43 new neighborhood Web sites.
Last week, KOMO unveiled its new hyperlocal network in Seattle,
which is designed to provide these local communities with the best
source of information about the news, events, entertainment and
personalities relevant to their day-to-day lives.
"We are proud to partner with Zooppa to support the KOMO Video
Block Party," said Jim Clayton, VP of Fisher Seattle. "These videos
are another opportunity for local residents to engage in their
local neighborhoods and contribute to the growing online
dialogue."
Colleen B. Brown, Fisher's president and CEO, added, "The
digital revolution is transforming how consumers receive and use
their information, as well as how broadcasting companies deliver
their content. By expanding our broadcast delivery capabilities and
developing a robust broadband portfolio, Fisher is using the
advancements in technology to serve the changing needs of our
audience and advertisers."
"Zooppa is very active in Seattle's creative community and this
project will not only strengthen our new neighborhood network, but
also enable us to highlight some of the talented filmmakers in our
area," stated Troy McGuire, VP of Fisher Interactive Network.
A recognized leader in user-generated advertising, Zooppa
regularly runs campaigns for global brands such as Nike, Microsoft
and Google, but no campaign has been as hyper-localized as the KOMO
Video Block Party.
As Zooppa CEO Wil Merritt explained, "Rather than developing a
message that may or may not appeal to a broad segment of consumers,
Zooppa's platform enables people to create a wide range of messages
micro-targeted to their specific interests and communities."
Zooppa's social advertising platform will allow advertisers to
produce hyper-localized ads tailored to the neighborhood specific
demographics. This program provides local businesses with a highly
targeted and cost effective approach to reach their customers.
The competition runs from August 24 to October 18 and
participants can win up to $1,000 in cash prizes. More details
about the KOMO Video Block Party can be found at
http://zooppa.com/contests/komo-video-block-party and for a
complete list of KOMO's hyperlocal neighborhood sites visit
http://www.komonews.com/communities.
About Fisher Communications, Inc.
Fisher Communications, Inc. is a Seattle-based communications
company that owns and operates 13 full power television stations
(including a 50%-owned television station), 7 low power television
stations, and 8 radio stations (in addition to 2 radio stations not
owned by the Company but for which the Company provides programming
or sales services) in the Western United States. The Company also
owns and operates Fisher Interactive Network, its online division;
Fisher Pathways, a satellite and fiber transmission provider; and
Fisher Plaza, a media, telecommunications, and data center facility
located near downtown Seattle. For more information about Fisher
Communications, Inc., go to www.fsci.com.
About Zooppa
Zooppa is the world's largest social network focused on
user-generated advertising. With a community more than 42,000
people strong, Zooppa offers brands an innovative advertising model
for developing creative work that connects with a new generation of
consumers actively engaged in the social web.
For more information about Zooppa, visit http://www.zooppa.com.
To learn more about Zooppa's user-generated advertising revolution,
contact Wil Merritt, CEO, at wmerritt@zooppa.com or (206)
605-7828.
Media Contacts: Sard Verbinnen & Co Ron Low or David Isaacs
(415) 618-8750
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