SAN DIEGO, July 16, 2020 /PRNewswire/ -- Today, Trust &
Will, the leader in online estate planning in the U.S., announces
its strategic relationship with major banking institution, Fifth
Third Bank, the 15th largest bank in the U.S. The
company joins the bank's portfolio of fintech partners and will
provide exclusive savings on Will and Trust-based Estate Plans for
its customers.
The new relationship addresses the burgeoning need for
accessible estate planning during COVID-19 and brings holistic
financial health into focus during a time when companies and
customers need attainable tools to help navigate these
unprecedented times. The relationship will set up Fifth Third Bank
customers for long term financial success and planning for the
future.
"We are thrilled to announce our relationship with Fifth Third
Bank to help better serve their customers as they look for guidance
in estate planning during these challenging times and beyond," said
Co-Founder and CEO of Trust & Will, Cody Barbo. "A strategic partnership with one of
the largest banks in the country solidifies the need for a modern
approach to Trust and Estate Planning. We are grateful to bring our
best in class estate planning solution to millions of additional
Americans, and more importantly, the opportunity to provide peace
of mind."
Since 2017, Trust & Will has helped more than 100,000
members start their estate plans and demand for the company's
estate plans have more than doubled since March 2020 as a result of the recent pandemic.
Through the commencement of this relationship, Trust & Will now
has the ability to offer their services to the bank's 1,100+
branches and customers across 10 states.
"Helping our customers reach their financial goals is very
important to us, and we want to provide them easy digital tools to
protect their money, prepare for their future and plan for the
long-term well-being of their families," said Tim Spence, head of the Consumer Bank, Payments
and Strategies for Fifth Third Bancorp. "We are proud to partner
with Trust & Will and continue to provide innovative solutions
for our customers through fintech partnerships."
Existing members of Fifth Third Bank can take advantage of this
relationship and keep up to date on additional benefits by visiting
the COVID Protecting Your Finances resource page.
For more information on Trust & Will, please visit
trustandwill.com.
ABOUT TRUST & WILL
Since 2017, Trust & Will
has helped more than 100,000+ members successfully protect their
legacy. Headquartered in San Diego,
CA, Trust & Will is modernizing the trust and estate
planning industry with an easy, fast, and secure way to set up your
estate plan online. We've approached estate planning with a
design-first approach, layered on top of incredible customer
support to help people throughout the process — making estate
planning simple, affordable, & accessible. To learn more,
please visit: www.trustandwill.com.
ABOUT FIFTH THIRD BANK
Fifth Third Bancorp is a
diversified financial services company headquartered in
Cincinnati, Ohio, and the indirect
parent company of Fifth Third Bank, National Association, a
federally chartered institution. As of March
31, 2020, Fifth Third had $185
billion in assets and operated 1,123 full-service banking
centers and 2,464 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Georgia and
North Carolina. In total, Fifth
Third provides its customers with access to approximately 53,000
fee-free ATMs across the United
States. Fifth Third operates four main businesses:
Commercial Banking, Branch Banking, Consumer Lending and Wealth
& Asset Management. Fifth Third is among the largest money
managers in the Midwest and, as of March 31,
2020, had $374 billion in
assets under care, of which it managed $42
billion for individuals, corporations and not-for-profit
organizations through its Trust and Registered Investment Advisory
businesses. Investor information and press releases can be viewed
at www.53.com. Fifth Third's common stock is traded on the Nasdaq®
Global Select Market under the symbol "FITB." Fifth Third Bank was
established in 1858. Deposit and Credit products are offered by
Fifth Third Bank, National Association. Member FDIC.
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SOURCE Trust & Will