Fifth Third Bank Partners with Cardtronics to Enhance Brand Visibility in Carolinas through ATM Branding Program
February 03 2020 - 8:30AM
Fifth Third Bank is enhancing brand visibility in the Carolinas by
placing its brand on Cardtronics ATMs in 139 CVS Pharmacy and other
retail locations across this important growth market for the bank.
One of Cardtronics’ largest existing ATM Branding partners, Fifth
Third, is leveraging the Cardtronics retail-based ATM estate to
cost-effectively expand brand awareness and customer service in
both core and growth markets.
The Fifth Third brand appears on ATMs in 92 CVS Pharmacy stores
and 47 locations of a nationally known convenience store covering
the areas in and around Asheville, N.C., Charlotte, N.C.,
Greenville, S.C., and the Research Triangle region of North
Carolina. The new ATM Branding agreement extends the partnership
between Cardtronics and Fifth Third from four states to six and
includes over 1,200 Cardtronics ATMs.
In addition to the ATM Branding program, Fifth Third is also a
member of the Cardtronics Allpoint Network, the largest
retail-based surcharge-free ATM network with approximately 55,000
participating ATMs. Through Allpoint, Fifth Third cardholders
receive convenient surcharge-free cash access across the country.
By layering broad ATM availability through Allpoint with strategic
brand visibility through ATM Branding, Fifth Third is able to
provide its customers with cash access while engaging prospective
customers across its footprint, all with minimal capital
investment.
“Fifth Third Bank’s brand promise is to ‘operate a Fifth Third
better’ and providing our customers with easy, fee-free access to
their cash everywhere they need it is an important part of that
promise,” said James Anthos, Director of Retail Distribution
Strategy and Analytics at Fifth Third. “Over the last three years,
Cardtronics has helped us grow cardholder convenience and build
brand exposure in a number of key metropolitan areas through a
successful combination of cash access and brand visibility that
sets Fifth Third apart.”
“Cardtronics’ ATM branding and Allpoint programs are expedient
and cost-effective tools for financial institutions to fortify core
markets against increasing competition and to expand into
attractive new growth markets,” said Carter Hunt, Cardtronics
Managing Director for North America. “Fifth Third Bank has clearly
realized and benefited from these offerings through our prior
market partnerships, and the expansion to the Carolinas will
further enhance Fifth Third’s strategy.”
Fifth Third branches, ATMs, and surcharge-free Allpoint Network
ATMs can be found using the Fifth Third locator available at
www.53.com and on its mobile app.
About Fifth Third Bank Fifth Third Bancorp is a
diversified financial services company headquartered in Cincinnati,
Ohio, and the indirect parent company of Fifth Third Bank, National
Association, a federally chartered institution. As of September 30,
2019, Fifth Third had $171 billion in assets and operated 1,143
full-service banking centers and 2,487 ATMs with Fifth Third
branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,
Tennessee, West Virginia, Georgia and North Carolina. In total,
Fifth Third provides its customers with access to approximately
53,000 fee-free ATMs across the United States. Fifth Third operates
four main businesses: Commercial Banking, Branch Banking, Consumer
Lending and Wealth & Asset Management. Fifth Third is among the
largest money managers in the Midwest and, as of September 30,
2019, had $397 billion in assets under care, of which it managed
$46 billion for individuals, corporations and not-for-profit
organizations through its Trust and Registered Investment Advisory
businesses. Investor information and press releases can be viewed
at www.53.com. Fifth Third’s common stock is traded on the Nasdaq®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Deposit and Credit products are offered by
Fifth Third Bank, National Association. Member FDIC.
About Cardtronics (Nasdaq: CATM)Cardtronics is
the trusted leader in financial self-service, enabling cash
transactions at over 295,000 ATMs across 10 countries in North
America, Europe, Asia-Pacific, and Africa. Leveraging our unmatched
scale, expertise, and innovation, top-tier merchants and businesses
of all sizes use our ATM solutions to drive growth, in-store
traffic, and retail transactions. Financial services providers rely
on Cardtronics to deliver superior service at their ATMs, on
Cardtronics ATMs where they place their brand, and through
Cardtronics' Allpoint Network, the world’s largest surcharge-free
ATM network, with over 55,000 locations. As champions of cash,
Cardtronics converts digital currency into physical cash, driving
payments choice for businesses and consumers alike.
Contact Information:
Media
Relations |
Investor Relations |
Lisa Albiston |
Brad Conrad |
VP PR & Communications |
EVP, Treasurer |
832-308-4459 |
832-308-4975 |
corporatecommunications@cardtronics.com |
ir@cardtronics.com |
Cardtronics is a registered trademark of
Cardtronics plc and its subsidiaries
All other trademarks are the property of their
respective owners.
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