New Changes Ahead for Retire.53.com

Fifth Third Bank today announced changes to its retirement planning site – Retire.53.com - designed to enhance the overall experience of its visitors – those individuals who are participating in a 401K plan managed by Fifth Third Bank.

Fifth Third updated the website in response to feedback it collected through surveys, focus groups and other interactions with its 401K clients. The redesigned website will provide a more personalized experience offering Fifth Third Bank clients the tools and information they need to help them take control of their retirement.

“These enhancements are part of our ongoing effort to improve the experience of our 401K participants,” said Melissa Hooker, senior vice president and director of Fifth Third Bank’s retirement business. “This is much more than a cosmetic redesign. It’s a comprehensive renovation that will help empower our clients to prepare for their better tomorrows.”

The new site, which is scheduled to be available in early October, offers the following enhancements:

A cleaner, more user-friendly design which makes navigation simpler and access to information easier to find.
A projected retirement income tool which allows participants to see exactly how they are progressing toward their retirement savings goal.
Planning ideas to help clients close potential gaps between what they need at retirement and their current savings rate.
Additional calculators, planning tools and robust investment information to aid site plan participants to make more informed decisions.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $111 billion in assets and operates 15 affiliates with 1,314 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,434 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2011, had $276 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB."

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