WALTHAM, Mass., June 27, 2019 /PRNewswire/ -- Constant
Contact, an Endurance International
Group (NASDAQ: EIGI) company and leader in small business
marketing solutions, today announced a new integration with
WooCommerce, one of the world's most popular e-commerce platforms,
enabling users to turn their WordPress website into an online
store. Constant Contact is also enhancing its Shopify integration
with the introduction of purchase activity segmentation.
Small businesses using WooCommerce can now easily connect their
stores to their Constant Contact email account, giving them the
ability to incorporate automated, personalized emails into their
marketing mix. By simply syncing their contacts and using
pre-defined customer segments, WooCommerce users can now send
automated emails, complete with product information, to their
first-time customers, customers who have made a purchase in the
last 30 days, repeat customers, and more.
Constant Contact is also enhancing its popular Shopify
integration by offering small businesses the ability to
segment their online store customers based on their purchase
activity. They can now create personalized marketing emails based
on an activity like the number of orders a customer has completed
in a given time period, and revenue generated by a customer from
orders in a given time period. Small businesses that want to
further define a customer segment can also add in additional data,
including email open and click activity, as well as contact
details, such as location and birthday month.
Timely customer emails that contain the right kind of message
can build loyalty and generate revenue. According to a report by
Accenture, 91% of consumers are more likely to buy from companies
who remember them and provide relevant offers.
"A strong, well designed, and effective e-commerce marketing
strategy can be the thin line between the success and downfall of
e-commerce businesses," said Luca
Sechi, vice president of corporate strategy at Constant
Contact. "Creating a marketing strategy for e-commerce is not
just about how to get more sales but also making the customer
experience better, generating repeat business, creating brand
awareness, and building lasting customer relationships. These
integrations, coupled with Constant Contact's award-winning
customer support and marketing guidance, are designed to help small
business retailers build a solid foundation for success with their
e-commerce businesses."
In addition to these new tools, Constant Contact is further
simplifying e-commerce for small businesses by offering an
award-winning team of marketing advisors who offer live, real-time
marketing advice on the phone and online.
For more information on the company's e-commerce offerings,
visit Constant Contact.
Connect with Constant Contact
on Facebook, Twitter and LinkedIn.
About Constant Contact
Constant Contact, an Endurance
International Group company and an established leader in online
marketing, is built to simplify the complex and confusing task of
marketing an idea. Constant Contact's award-winning team of
marketing advisors is there for each customer, every step of the
way. Whether it's creating great-looking email marketing campaigns,
building an awesome website with ease, creating a beautiful logo
for your brand, running Google Ads to get more website traffic, or
finding new customers on social media, we've got all the tools,
features, and expert guidance you need to help you succeed - all in
one place. For more information, visit:
www.constantcontact.com.
About Endurance International Group
Endurance
International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of
small businesses worldwide with products and technology to enhance
their online web presence, email marketing, business solutions, and
more. The Endurance family of brands includes: Constant Contact,
Bluehost, HostGator, and Domain.com, among others. Headquartered in
Burlington, Massachusetts,
Endurance employs over 3,800 people across the United States, Brazil, India
and the Netherlands. For more
information, visit: www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Constant
Contact, the Constant Contact logo and other brand names of
Endurance International Group are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Media Contact
Kristen
Andrews
781-418-6716
pr@constantcontact.com
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SOURCE Constant Contact