Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities
June 09 2021 - 8:59AM
Business Wire
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, today announced that Viant has
entered into a license agreement with TiVo®, the company that
brings entertainment together and a wholly-owned subsidiary of
Xperi Holding Corporation (Nasdaq: XPER), integrating TiVo’s linear
TV viewership data feed into Adelphic® advertising software. The
real-time television tune-in and ad exposure data feed will enable
improved audience activation, measurement, and attribution for
millions of households across the US.
“We continue to focus on expanding our Linear TV and Connected
TV portfolio of partners to provide marketers and their agencies
with the best inventory, targeting and measurement options,” said
Jon Schulz, Chief Marketing Officer, Viant. “The successful
integration of TiVo’s TV viewership data feed into our Adelphic
software offers our advertisers the diversity, flexibility, and
real-time analysis needed to support their omnichannel campaigns at
the household level.”
According to a recent report from eMarketer, among US
TV-watching adults, daily time spent with TV increased by a robust
9.2% in 2020. Thanks to this boost, TV time among the whole adult
population increased year-over-year in 2020 as a result of
increased time consumers spent at home.
“We are pleased to provide Viant with granular, deterministic TV
data for program tune-in and commercial viewership to expand the
comprehensive TV capabilities provided through Adelphic,” said
Fariba Zamaniyan, Vice President, Data and Monetization, TiVo. “The
addition of TiVo TV viewership data will further expand Viant’s TV
solutions to support the evolving needs of advertisers for
precision targeting and attribution measurement aligned to their ad
spend.”
TiVo’s TV viewership data provides high-quality linear data of
Live and Time-Shifted usage across the US, and allows customers to
measure their campaign activity, optimize data science solutions,
and power omnichannel media planning and buying.
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and is combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an AdAge 2021 Best Places to Work award winner and the Adelphic DSP
is featured on AdExchanger’s 2020 Programmatic Power Players list.
To learn more, visit viantinc.com and adelphic.com or follow us on
Facebook, Twitter, Instagram, LinkedIn and YouTube.
About TiVo
TiVo brings entertainment together, making it easy to find,
watch and enjoy. We serve up the best movies, shows and videos from
across live TV, on-demand, streaming services and countless apps,
helping people to watch on their terms. For studios, networks and
advertisers, TiVo delivers a passionate group of watchers to
increase viewership and engagement across all screens. In June
2020, TiVo became a wholly-owned subsidiary of Xperi Holding
Corporation. Go to tivo.com and enjoy watching.
About Xperi Holding Corporation
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo), and by its
startup, Perceive, make entertainment more entertaining, and smart
devices smarter. Xperi technologies are integrated into billions of
consumer devices, media platforms, and semiconductors worldwide,
driving increased value for partners, customers and consumers.
Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo
and their respective logos are trademarks or registered trademarks
of affiliated companies of Xperi Holding Corporation in the United
States and other countries. All other company, brand and product
names may be trademarks or registered trademarks of their
respective companies.
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version on businesswire.com: https://www.businesswire.com/news/home/20210609005534/en/
Media Contact: Karen Castillo-Paff kpaff@viantinc.com
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