Viant Appoints Rasika Narang to New Role of Senior Vice President of Marketing
April 13 2021 - 8:00AM
Business Wire
Holding Company Agency Veteran Brings Wealth
of Brand Building Expertise
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, today announced the appointment of
Rasika Narang to the newly created role of Senior Vice President of
Marketing. Narang will oversee Viant’s brand and go-to-market
strategy along with leading the growth marketing, product marketing
and creative services teams.
“We are thrilled to add an executive of Rasika’s caliber to
Viant. She is a strategic marketing leader with deep expertise in
B2B and technology marketing,” said Jon Schulz, Chief Marketing
Officer, Viant. "Throughout her career, Rasika has demonstrated the
ability to successfully execute innovative marketing campaigns in
partnership with CMOs for some of the biggest brands around the
globe.”
Narang brings a wealth of experience to her role, having worked
for over 15 years at renowned global advertising agency Ogilvy
where she led integrated, global teams in scaling marketing
solutions for numerous Fortune 500 companies. She has deep
experience in the technology sector, including producing iconic,
culture-changing marketing campaigns for some of the industry’s
leading tech titans.
“I am honored to join Viant, a company with a rich history of
leading-edge innovation in this ever-changing digital advertising
landscape,” said Rasika Narang, Senior Vice President of Marketing,
Viant. "I look forward to collaborating with the extremely talented
Marketing team as the company continues to write its amazing
story.”
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and is combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Advertising Age 2021 Best Places to Work award winner and
Adelphic is featured on AdExchanger’s 2021 Programmatic Power
Players list. To learn more, visit viantinc.com and adelphic.com or
follow us on Facebook, Twitter, Instagram, LinkedIn and
YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20210413005626/en/
Media Contact: Karen Castillo-Paff press@viantinc.com
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