NEW YORK, Oct. 28, 2019 /PRNewswire/ -- Discovery,
Inc. (Nasdaq: DISCA, DISCB, DISCK) and Comscore, a trusted
partner for planning, transacting and evaluating media, today
announced a number of multi-year strategic agreements for the
use of Comscore's audience measurement and consumer insights tools,
as well as for a deeper partnership that will innovate the
next generation of measurement capabilities.
The agreements expand the partnership between the two
companies and further integrate Comscore's suite of products across
Discovery's platforms, including Comscore's TV Essentials (TVE) for
advanced advertising, and Comscore's Campaign Ratings (CCR), which
offer significant advancement in demonstrating the multi-platform
reach of an advertising campaign. Discovery also renewed contracts
for the use of Comscore's OnDemand Essentials (ODE) and Digital
Audience tools, and for the continuation of Discovery's
participation in the development of ExtendedTV.
"Discovery is committed to changing the current measurement
paradigm in order to more accurately and efficiently capture video
consumption across multiple platforms. As we accelerate our focus
on providing consumers with the most compelling digital video and
direct-to-consumer experiences, our agreements with Comscore
underscore our commitment to innovating with a variety of
partners to better capture cross-platform viewing and build new
currency alternatives that can give advertisers and marketers the
most complete, accurate and efficient measurement," said
Keith Kazerman, EVP, Digital Sales,
Advanced Advertising and Research, Discovery, Inc. "Comscore has
shown an ability to listen to their partners, develop new
technologies, and bring new thinking and new energy to what is the
weakest link in today's industry value chain. We look forward
to our continued work with Comscore and supporting new
ways to create the measurement platforms of the future."
"Discovery is both a leading media firm and a valued client. We
are delighted to be working with Discovery to transform what it
means to provide the most complete and trusted set of tools, data
and analytics in an increasingly cross-platform world," said
Carol Hinnant, Executive Vice
President, National Services, Comscore. "As Discovery continues to
align their strategic approach - particularly with advanced
audiences - we believe we have an advantage with our advanced
audience and addressable currency that will help Discovery
capitalize on their strategic initiatives."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. For more information, visit
comscore.com.
About Discovery:
Discovery, Inc. (Nasdaq: DISCA,
DISCB, DISCK) is a global leader in real life entertainment,
serving a passionate audience of superfans around the world with
content that inspires, informs and entertains. Discovery delivers
over 8,000 hours of original programming each year and has category
leadership across deeply loved content genres around the world.
Available in 220 countries and territories and nearly 50 languages,
Discovery is a platform innovator, reaching viewers on all screens,
including TV Everywhere products such as the GO portfolio of apps;
direct-to-consumer streaming services such as Eurosport Player and
MotorTrend OnDemand; digital-first and social content from Group
Nine Media; a landmark natural history and factual content
partnership with the BBC; and a strategic alliance with PGA TOUR to
create the international home of golf. Discovery's portfolio of
premium brands includes Discovery Channel, HGTV, Food Network, TLC,
Investigation Discovery, Travel Channel, MotorTrend, Animal Planet,
and Science Channel, as well as OWN: Oprah Winfrey Network in the
U.S., Discovery Kids in Latin
America, and Eurosport, the leading provider of locally
relevant, premium sports and Home of the Olympic Games across
Europe. For more information,
please visit corporate.discovery.com and follow
@DiscoveryIncTV across social platforms.
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SOURCE Comscore