BEAVERTON, Ore. and DÜSSELDORF,
Germany, Feb. 18, 2020 /PRNewswire/ -- EuroShop
Booth #G24, Hall 6 – Digimarc Corporation (NASDAQ: DMRC),
creator of the Digimarc Platform, announced today it has won the
"Top Supplier Retail 2020" award from the EHI Retail Institute for
its work adding Digimarc Barcode to the private label brand
packaging of Netto Marken-Discount (Netto), a leading discount
retailer in Germany.
Announced yesterday at EuroShop, the premier retail event in
Europe, the EHI Retail Institute
recognizes retail companies for their implementation of innovative
and outstanding information technology solutions. At the show,
Netto received the Retail Technology Awards Europe (Reta) in the
"Best Instore Solution" category for its 'connected packaging'
powered by the Digimarc Platform.
Netto has more than 4,260 stores and 21 million customers weekly
and they began adding Digimarc Barcode to its private label product
packaging for an easier and faster checkout process. Netto has more
than 2,000 items on shelf with Digimarc Barcode and plans to expand
this application to all its private label products.
"Netto takes pride in being a retail pioneer throughout
Europe by using Digimarc Barcode
and driving this efficient technology forward," Christina Stylianou, Head of Corporate
Communications, Netto. "With this innovation, we enable our
colleagues to carry out a faster and easier checkout process."
Netto's 'connected packaging' is the result of effective
collaboration among several of its suppliers, including Datalogic
with its Point-of-Sale (POS) hardware to detect Digimarc Barcode,
along with pre-media and print experts Schawk! Jülich and Wipak,
who are involved in the process of adding Digimarc Barcode to Netto
packaging.
"To be recognized by the EHI Retail Institute is a significant
endorsement of the Digimarc Platform's tangible benefit to
retailers," said Claudius Jaeger,
Sales Director Europe, Digimarc. "Netto is a dynamic, innovative
retailer that is continually looking to improve the shopper
experience. We congratulate them on their recognition."
Digimarc Barcode is an imperceptible barcode that is part of the
packaging artwork—and because it is repeated across the packaging—
it can be scanned at any angle, increasing checkout speed and
accuracy. This improves the procedure at the cash desk by
eliminating the search for conventional barcodes, such as GTIN.
Digimarc will be at EuroShop through February 20, showcasing additional applications
of the Digimarc Platform in the retail environment alongside its
co-exhibitor Microsoft Deutschland GmbH. To learn more, visit
Microsoft's booth #G24, Hall 6, or go to digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. The Digimarc Platform provides innovative and
comprehensive automatic recognition technologies to simplify
search, and transform information discovery through unparalleled
reliability, efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc Discover®
software for barcode scanning, image recognition, as layers of its
ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform
enables applications that benefit retailers and consumer brands,
national and state government agencies, media and entertainment
industries, and others. Visit digimarc.com and follow us @digimarc
to learn more about The Barcode of Everything®.
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SOURCE Digimarc Corporation