BEAVERTON, Ore., Sept. 26, 2019 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC), creator of the Digimarc Platform for
digital identification and detection, today announced the results
of a survey sponsored by Digimarc and Datalogic, a global leader in
automatic data capture technologies. The survey, conducted by
Packaging World magazine and released following PACK EXPO
2019, shows that for manufacturers that monitor label accuracy, 80
percent will report a problem from mislabeled products on their
primary production line this year. Shutting down the line and
fixing errors takes time and resources which leads to higher
operating costs and reduced profit margins. To learn more, download
a free report summarizing the survey.
Digimarc Platform Enables Improvements in Manufacturing Quality
Control
The value of Digimarc for packaging and labels continues to
expand, as consumer packaged goods manufacturers are adopting
Digimarc-based improvements for manufacturing quality control.
According to the survey, there is widespread lack of automation for
parts matching in the manufacturing industry with 67 percent still
using manual inspection methods. Several leading brands are
employing Digimarc for packaging and Digimarc Discover software in
high-speed inspection systems to catch mislabeling problems before
products ship to consumers.
Digimarc Barcode provides data redundancy on product packaging
without marring the appearance of the design. Consumer brands using
Digimarc Barcode for packaging, combined with high-speed inspection
system scanning equipment from Cognex or Datalogic, can improve
matching of front and back labels, cartons and lids, and other
multi-component packages.
The potential improvement in scanning rates for labels on
cylindrical and other shapes are particularly noteworthy because
inspection systems often have trouble reading when legacy Data
Matrix codes are used. Digimarc Barcode is repeated many times over
the surface of the label giving the inspection system more
opportunities to verify the part number.
Digimarc Barcode contains traditional UPC/EAN barcode
information plus extra custom data. This enables manufacturers to
include asset identification numbers for artwork versions and other
purposes. Often, manufacturers will use different asset ID numbers
on a front and back label, or a carton and lid. By automatically
verifying these numbers are correct, brands can reduce mismatch
errors that result in costly product recalls, lawsuits and cause an
erosion of consumer trust.
"Manufacturing quality requirements are becoming more
challenging as speed of production and complexity of product lines
increase," said Bruce Davis, CEO,
Digimarc. "No reads and misreads of label matches on packaging can
be very costly. The list of benefits of package enhancement for
consumer brands continues to grow, providing further impetus for
adoption."
Digimarc's long-standing partner, Datalogic, has introduced two
new fixed industrial scanners, the Matrix 120™ and Matrix 220,
developed specifically for manufacturing support of Digimarc
Barcode. These exclusive solutions were presented at the Datalogic
booth at PACK EXPO 2019 and featured Digimarc-enhanced plastic
packaging components produced by Berry Global, a leading global
manufacturer and marketer of plastic packaging products.
Learn more about the new manufacturing quality assurance
capabilities from Digimarc.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. The Digimarc Platform provides innovative and
comprehensive automatic recognition technologies to simplify
search, and transform information discovery through unparalleled
reliability, efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc Discover®
software for barcode scanning, image recognition, as layers of its
ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform
enables applications that benefit retailers and consumer brands,
national and state government agencies, media and entertainment
industries, and others. Visit digimarc.com and follow us
@digimarc to learn more about The Barcode of
Everything®.
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SOURCE Digimarc Corporation