DAVIDsTEA Inc. Now Available on Air Canada, and Continues North American Expansion With the Opening of Six New Stores
October 07 2015 - 8:30AM
DAVIDsTEA Inc. (NASDAQ:DTEA) today announced that it is expanding
its experience to new channels, beginning with Air Canada.
Forever Nuts and Cream of Earl Grey sachets, served in
DAVIDsTEA's iconic teal 10oz cups, are now available for purchase
on Air Canada and select Air Canada Express flights 90 minutes or
more on domestic Canada and U.S. transborder routes.
"We are pleased to be a featured supplier for Air Canada. With
this launch, we believe there is an opportunity to increase our
brand visibility through further development of our omni-channel
strategy in North America, with a focus on the Hotel, Restaurants
and Institutions ('HRI') sector," said Sylvain Toutant, President
and Chief Executive Officer. "Our introduction on board Air Canada
coupled with our store openings in two new markets in the United
States should continue to raise the profile of our brand, which is
a key area of focus in our marketing initiatives."
DAVIDsTEA's New Locations
The new Mall of America® store in Bloomington, MN, and Del Amo
Fashion Center in Southern California, CA represent two new markets
for the Company. Additionally, Water Tower Place joins as the 6th
store to open in the Chicago region. The Company's new locations
also include Canadian openings, namely Kildonan Place in Winnipeg,
MB, St. Laurent Centre in Ottawa, ON, and Regent Mall in
Fredericton, NB. These six new stores will feature DAVIDsTEA's full
line of teas, gifts and accessories, including our new Pumpkin and
Cold collections.
Mall of America® is the largest retail center
in North America. Home to over 520 stores and numerous family
attractions, this mall is located in Bloomington, MN, which
neighbours downtown Minneapolis.
Del Amo Fashion Center represents our entry
into the Southern Californian market, and boasts over 200
stores.
Water Tower Place is located in Chicago, IL
along the popular Magnificent Mile. The eight-level shopping
destination is home to over 100 stores, including a 74 story
skyscraper.
About DAVIDsTEA
DAVIDsTEA is a fast-growing branded beverage company, offering a
differentiated selection of proprietary loose-leaf teas,
pre-packaged teas, tea sachets and tea-related gifts and
accessories. As of October 7, 2015, the Company owned and operated
173 DAVIDsTEA stores throughout the United States and Canada. The
Company is headquartered in Montréal, Canada.
Can't make it to a store? Shop around the clock at
davidstea.com
CONTACT: For more information:
Kelly McDougald, Corporate Communications Specialist
k.mcdougald@davidstea.com
514.739.0006 x231
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