SHANGHAI, Dec. 23, 2021 /PRNewswire/ -- Dada Group
(Nasdaq: DADA), China's leading
local on-demand delivery and retail platform, participated in
drafting "Terminology of Retail Digitalization" initiated by
China Chain Store & Franchise Association's (CCFA). This
terminology was the first comprehensive standards about digital
transformation in the retail industry and officially released on
December 7th.
CCFA's Terminology of Retail Digitalization systematically
defined the related terms of digital transformation in the retail
industry, and unified the expressions in the domestic and
international retail industries. It smoothed the communications
between retail enterprises, which is of great significance for the
digital transformation.
In June this year, Lu Mingtian, Deputy General Manager of Retail
Empowerment Department of Dada Group, was invited to draft the
standards as an expert. Based on its digital solutions and rich
experience in the retail industry that has accumulated through
years of practices, Dada Group has provided professional advice for
the drafting and formulation of Terminology of Retail
Digitalization.
Meanwhile, Dada Group has built a business partnership with
Rainbow Supermarket, one of the Top 100 supermarket chains in
China. Nearly 70 stores of Rainbow
have launched on the JDDJ, the on-demand retail platform of Dada
Group, and JD Shop Now at the same time. It marked that JDDJ has
become the first O2O platform that cooperates with Rainbow
Supermarket. The two companies have in-depth cooperation in product
management, digital marketing, user operation, and order
fulfillment, in order to provide consumers with the on-demand
shopping experience of one-hour delivery.
Wang Tao, General Manager of
Rainbow Supermarket, said, "Rainbow Supermarket has built an
integrated online and offline operation service mode based on the
consumption needs and consumption habits of middle and high-end
family customers. Through the partnership with JDDJ, Rainbow will
expand better online consumption scenes together with its
self-built channels such as Rainbow APP and Rainbow mini program,
and provide a better online shopping experience!"
Chang Liang, General Manager of
City Business Department at JDDJ, said, "Cooperating with leading
chain supermarkets such as Rainbow, will help JDDJ maintain its
leadership in supermarket O2O field. Based on its advantages of
online traffic, marketing, fulfillment and omni-channel operation,
JDDJ will promote Rainbow Supermarket's digital upgrade and
omni-channel layout to reduce cost and increase efficiency,
achieving high-quality growth."
In the second half of this year, JDDJ has consolidated its
leading position in supermarket O2O field, with newly established
cooperation with dozens of national and regional leading
supermarkets.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group