Crocs, Inc. Invites the World to “Feel the Love™” with Wearable Hugs for Spring and Summer
March 16 2010 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) invites footwear fans to “Feel the
Love™” with the debut of its new Spring/Summer shoe line for women,
men and children. Full of fresh, colorful, casual styles for any
occasion and every lifestyle, Crocs’ seasonal footwear collections
offer industry-leading profound comfort and support that is only
available with the Company’s proprietary Croslite™ material. In the
heart of every pair of Crocs™ shoes, Croslite™ material is an
intuitive technology that works to conform to and cushion feet for
a wearable hug.
“In the past, I only thought of Crocs™ footwear as a one shoe
brand. I was completely surprised to find so many different and fun
shoes that fit my anything-but-ordinary lifestyle and can be worn
to the beach, running errands or to an afternoon barbeque with
friends,” said Alison Deyette, Founder of AliOnTheGo.com and
nationally recognized lifestyle and personal style expert. “From
cute peep toes and sandals, to wedges, flats and West
Coast-inspired loafers, this line allows consumers to select shoes
that express their individual style and enjoy the comfort they
crave.”
“These new shoe styles reflect our expertise in the design,
development and marketing of custom contouring footwear,” said Ken
Chaplin, Global Vice President of Marketing. “At the core of our
business is Croslite™ material, which produces footwear that is
comfortable, soft, lightweight, non-marking, and odor-resistant;
all important qualities that make Crocs™ footwear revolutionary. We
continue to expand the types of shoes we create, introducing new
spring styles that can be worn by anyone for a wide variety of
occasions. Now, your Crocs™ shoes can go anywhere you do with
style, ease and a lot of TLC.”
Key Crocs™ Shoes Spring/Summer 2010 Styles for Women, Men and
Children
- For women, Lady (MSRP: $29.99;
sizes 4-11) is an über comfortable, ultra chic, peep-toe, sling-
back flat for women. It’s the ideal shoe for dressing up simple
summer dresses, capris or jeans, and comes in a wide range of
colors, including Navy, Gold, Bubblegum, Parrot Green, Black and
Oyster. The new women’s collections also feature Farrah (MSRP:
$49.99; sizes 4-10), a stylish open-toe wedge with a 3 1/3 inch
heel in Navy, Gold, Parrot Green and Black.
- For men, coastal living-inspired
Melbourne (MSRP $49.99) and Santa Cruz (starting at MSRP $49.99)
are laid back, comfy alternatives to the traditional loafer.
Melbourne comes in Espresso and Khaki colors, while Santa Cruz is
available in Black, Chocolate, Khaki, Navy and Grey. Both styles
are available in sizes 7-13.
- Exclusively for kids, Electro
Slide (MSRP $24.99; sizes C6-13) is a two-toned slip-on that boys
and girls can customize and personalize with Jibbitz™ shoe charms.
With extra heel cushioning for little feet on the go, Electro Slide
is available in a variety of adventurous color combinations,
including Sky Blue with Dahlia, Fuchsia and Bubblegum, and Red with
Light Grey.
Other style collections within the Spring/Summer 2010 line
include:
- ABF™: The almost barefoot
feeling, ergonomic fit, maximum cushioning and encouragement of
natural movement for men and women are at the center of ABF™
design. This collection includes the ABF™ Flip and ABF™ Slide in a
variety of colors.
- Crocband: Sporty, roomy and fun
with a retro sneaker stripe for contemporary styling, the Crocband
collection introduces two new styles – a flip flop and flat – to
complement the popular Crocband clog. This collection provides all
day, casual comfort for men, women and kids.
The Spring/Summer 2010 line is available now at www.crocs.com,
and at specialty, footwear, sporting goods and department stores
nationwide.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 120 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions
of Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play. Visit www.crocs.com for additional
information.
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