Crocs, Inc. Goes Retro with Debut of New Footwear Collection
August 27 2009 - 8:01AM
Business Wire
Known for bringing innovative footwear to market, Crocs, Inc.
(NASDAQ: CROX) today announced its newest iconic style – the
Crocband. The next generation of Crocs’ celebrated Beach and Cayman
styles, the Crocband Collection combines the very best features of
Crocs original designs including world renowned comfort with the
timeless appeal of retro sneakers.
Retro sneakers have long been associated with movements around
expression, independence and liberation. The Crocband is no
exception as it takes the expressive nature of Crocs™ shoes and
infuses the youthful and optimistic spirit captured in hip, retro
designs. Features of the Crocband include:
- A unique clog style with a
sporty midsole and vulcanized band at an affordable price ranging
from $29.99 to 39.99
- Holes for Jibbitz™ shoe charms
for personalization, a must for expressive pop footwear
- Fully-molded Croslite™ material
construction providing lightweight cushioning and maximum
comfort
- Croslite™ material heel strap
for a secure fit
- A variety of expressive color
combinations including black, bubblegum, navy, red, white and
lime
“Crocs iconic clog styles have been part of our brand since day
one,” said John Duerden, president and CEO of Crocs, Inc. “The
Crocband Collection allows us to celebrate this heritage, but with
an updated style relevant to today’s trends. It provides a new look
to a Crocs classic, giving all our retail channels a fresh look we
are confident consumers will quickly snap up.”
The Crocband Collection’s distinct clog style will have limited
availability throughout this holiday season with an expanded
collection debuting next spring. Crocs fans of all ages can express
their personality with this new, iconic shoe which is available in
sizes child’s 6/7 – junior 3, women’s 4-12 and men’s 4-12. The
Crocband Collection is available for purchase online at
www.crocs.com and at select national retailers including Dick’s
Sporting Goods, Dillard’s, Nordstrom and Journeys this fall. For
more information, please visit www.crocs.com.
About Crocs, Inc.
Crocs, Inc. is a designer, manufacturer and retailer of
performance casual footwear for men, women and children under the
Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell
resin, Croslite™, which represents a substantial innovation in
footwear. The Croslite™ material enables Crocs to produce soft,
comfortable, lightweight, superior-gripping, non-marking and
odor-resistant shoes. These unique elements make Crocs™ footwear
ideal for casual wear, as well as for professional and recreational
uses such as boating, hiking, hospitality and gardening. The
versatile use of the material has enabled Crocs to successfully
market its products to a broad range of consumers.
Crocs™ shoes are sold in more than 120 countries and come in a
wide array of colors and styles. Please visit www.crocs.com for
additional information.
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