Crocs, Inc. Debuts New Back-to-School Styles Perfect for the Schoolyard and Classroom
August 12 2009 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced the availability of
four new fun Crocs™ shoes for kids just in time for the
back-to-school shopping season. Kids everywhere will feel confident
walking into their new classrooms with a new pair of stylish and
colorful kicks from Crocs. These new kid’s styles are available now
at www.crocs.com and at select retailers nationwide.
This press release has an accompanying Smart Marketing Page
providing further details about the organization, products and
services introduced below. You can access the Smart Marketing Page
via the following link: http://www.businesswire.com/portal/site/Crocs-New-Back-To-School-Styles/.
Crocs kid’s collection continues to grow with the addition of
the new Dawson, MacKenzie, Teton and Sophia. Not only do all four
back-to-school styles look great, but each style completely
encloses the foot, an important consideration for many parents, as
well as a requirement at many schools. Additionally, like all
Crocs™ shoes, these new styles simplify moms’ life as they are easy
on/easy off, easy to clean and comfortable for even the most active
kids.
Crocs’ new Dawson (MSRP: $34.99) model has a casual sneaker
style that is perfect for boys or girls and incorporates a faux fur
lining to keep small feet warm as kids head back to school. The
Dawson features a water resistant suede upper and Jibbitz™ hole to
allow kids to further express their personal style with a variety
of Jibbitz™ charms. Available in sizes c4-j3 and a variety of color
combinations, including navy/navy, silver/black, black/charcoal,
espresso/walnut, chocolate/bubblegum, the Dawson is sure to be a
hit on school playgrounds everywhere.
Just for girls, the new Sophia (MSRP: $29.99) is an easy on and
off, chic flat that comes adorned with a rhinestone heart Jibbitz™
charm. The Sophia includes synthetic material at the back of the
shoe for a secure and supportive fit and to help prevent slippage.
Girls can choose from three color combinations including
bubblegum/rose, black/silver and chocolate/bubblegum. The Sophia is
available in sizes c4-j3.
With leather detailing and Crocs’ iconic strap, the Teton (MSRP:
$34.99) is the perfect back to school shoe for boys. The Teton’s
rubber sole provides added traction for active boys looking for
adventure in the schoolyard and is available in black/charcoal,
espresso/walnut and navy/light grey color combinations and sizes
c4-j3.
Every little fashionista looking for a new trendy Mary Jane
style need look no further than the new MacKenzie (MSRP: $34.99)
from Crocs. Complete with a glam rhinestone Jibbitz™ charm, the
MacKenzie is available in a variety of color combinations including
black/berry, bubblegum/chocolate, bubblegum/rose and sky blue/lilac
in sizes c4-j3.
“Crocs continues to deliver comfortable, casual, and colorful
shoes that, when combined with our innovative design elements, are
perfect for heading back to school,” stated John Duerden, President
and CEO of Crocs, Inc. “Moreover, with parents continuing to be
conscious of value during these tough economic times, they can feel
good knowing these new styles provide kids with high quality
footwear at an affordable price as they head back to the
classroom.”
This August, Crocs is celebrating the back-to-school season with
a contest that gives kids a fun way to customize their kicks. For
each pair of Crocs™ kid’s shoes purchased at a Crocs’ store,
outlet, kiosk or cart location from now until Aug. 31, consumers
will receive a free croc-a-doodles™ kit. This kit includes washable
markers and stencil sets for kids to use to custom design their
favorite pair of Crocs™ shoes. Kids are encouraged to show off
their design by having their parents submit a photo of their
creation to the Color My Crocs™ shoe contest. To submit a photo or
learn more about, visit www.ColorMyCrocs.com.
About Crocs, Inc.
Crocs, Inc. is a designer, manufacturer and retailer of
performance casual footwear for men, women and children under the
Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell
resin, Croslite™, which represents a substantial innovation in
footwear. The Croslite™ material enables Crocs to produce soft,
comfortable, lightweight, superior-gripping, non-marking and
odor-resistant shoes. These unique elements make Crocs™ footwear
ideal for casual wear, as well as for professional and recreational
uses such as boating, hiking, hospitality and gardening. The
versatile use of the material has enabled Crocs to successfully
market its products to a broad range of consumers.
Crocs™ shoes are sold in 120 countries and come in a wide array
of colors and styles. Please visit www.crocs.com for additional
information.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6026750&lang=en.
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