Crocs, Inc. Gives Athletes a New Edge with Innovative Recovery Footwear Line
April 27 2009 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ:CROX) today announced the launch of the
Prepair� Collection, a new technical footwear line designed to help
athletes recover following athletic or fitness activity. Athletic
recovery has long been recognized as an integral part of training
and competition by allowing the body time to repair and strengthen
itself. This new line of Crocs products is specifically designed to
improve recovery time for recreational and professional athletes
alike.
�The Prepair� Recovery Collection is a natural progression for
us as we continue to expand our product lines and target active
consumers,� said Doug Hayes, Vice President of Crocs North America.
�For years, athletes have been wearing Crocs� shoes due to their
superior function and comfort. The Prepair� Collection provides
many notable enhancements with benefits that make our shoes the
premier choice for any athlete looking for recovery footwear.�
Prepair� footwear starts with the inherent comfort and ergonomic
benefits of Crocs� shoes and adds nano-silver technology with
Croslite� Ag, a Croslite� material formulation with an
anti-bacterial and anti-fungal silver additive that helps keep feet
healthy. This innovative material has been examined and tested by
numerous specialized footwear testing facilities including US
Ergonomics and the Michigan State Biomechanics Lab. The results
have shown compelling benefits in comfort, health and recovery,
including notable reduction in peak muscular effort and peak
pressures which relieve strain on the musculoskeletal system.
Specifically, lab tests results show:
- A reduction in peak pressures by
50% as compared to walking barefoot, and up to 19% as compared to
competitive brands*
- A reduction in peak muscular
effort, up to 24.6% better than competitive brands while
walking*
- A reduction in peak pressures,
up to 23.5% better than competitive brands while walking*
* Based on US Ergonomic testing of Prepair� Footwear
Due to these biomechanical benefits, the Prepair� Collection has
been approved as the official recovery shoe for the Road Runners
Club of America (RRCA), the Collegiate Strength and Conditioning
Coaches Association (CSCCA) and Hockey Canada, and has received
certification from US Ergonomics. Moreover, athletes the world over
including Matty Reed, 2008 U.S. Olympic Triathlete and 2008 United
States Triathlon Association�s (USAT) Male Athlete of the Year,
have endorsed Crocs� recovery footwear. Reed stated, �I wear my
Crocs Prepair� shoes after races and after training; there is
nothing more comfortable. I�m thrilled that Crocs offers a recovery
shoe specifically designed for athletes.�
The Crocs Prepair� product suite which includes three recovery
shoes for men and women � a clog (MSRP: $39.99), a slide (MSRP:
$34.99) and a flip (MSRP: $34.99) is available now at www.crocs.com
and at select retailers throughout North America. Additional
information about the new Prepair� recovery shoes can be found at
www.crocs.com/Prepair.
About Crocs, Inc.
Crocs, Inc. is a designer, manufacturer and retailer of footwear
for men, women and children under the Crocs� brand.
All Crocs� brand shoes feature Crocs� proprietary closed-cell
resin, Croslite�, which represents a substantial innovation in
footwear. The Croslite� material enables Crocs to produce soft,
comfortable, lightweight, superior-gripping, non-marking and
odor-resistant shoes. These unique elements make Crocs� footwear
ideal for casual wear, as well as for professional and recreational
uses such as boating, hiking, hospitality and gardening. The
versatile use of the material has enabled Crocs to successfully
market its products to a broad range of consumers.
Crocs� shoes are sold in more than 100 countries and come in a
wide array of colors and styles. Please visit www.crocs.com for
additional information.
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