Crocs, Inc. (NASDAQ:CROX) and Outside, America�s leading active lifestyle magazine, today announced a partnership to promote Inspiring Soles, a program celebrating extraordinary athletes that have combined their compassion for humanity with their passion for the outdoors. The seven athletes chosen for the Inspiring Soles program have each dedicated their lives to achieving the impossible and raising awareness for significant and positive causes. From climbing the world�s highest peaks after conquering a terminal illness to racing across the Sahara to educate people about the global water crisis, the Inspiring Soles program will showcase athletes that continue to surpass the limits and prove that anything is possible. The seven athletes that form the Inspiring Soles team are Timmy O�Neill, Sean Swarner, Jessie Stone, Andrew Skurka, Serena Brooke, Emily Jackson, and Ray Zahab. In addition to being profiled on the Inspiring Soles Web site, Crocs and Outside will further each athlete�s efforts through donations to the athletes� charities. The donation element of this program is being facilitated by SolesUnitedSM, a first-of-its-kind recycled footwear donation program, created by Crocs, Inc. By taking back worn-out Crocs� shoes, the unique Croslite� material can be recycled and made into new shoes, which are then donated to people in need around the world. Crocs will be working with the athletes to donate recycled Crocs� shoes in conjunction with the athletes travel abroad. �We are thrilled to partner with Outside for the inaugural Inspiring Soles program,� said Ed Wunsch, Director of Marketing for Crocs, Inc. �This program not only features athletes who are at the pinnacle of their athleticism, but just as importantly these seven people have led incredible lives and are using their experiences to give back.� To further the motivational nature of the program, Crocs and Outside will begin accepting nominations for the first-ever Inspiring Soles Award. This Award recognizes an everyday athlete that, in line with the program�s message, is dedicated to inspiring change and involving others through bold athletic endeavors. Beginning today, one finalist per month will be selected to compete for the Award. In November, five semi-finalists will be profiled on inspiringsoles.com and Outside readers and Crocs enthusiasts will have a chance to vote on the finalists to help determine the winner. The Inspiring Soles Award winner will receive a donation for their charity, a trip to Santa Monica, California for a Crocs retail shopping spree at the Crocs store, and a public service announcement ad in Outside for their selected charity.* �Whether you�re looking to run your first marathon, climb for the first time, or just need to tackle a problem, we think these individuals are incredible motivators,� said Chris Keyes, editor of Outside magazine. �Each athlete has lived an amazing life and we are honored to help share their stories with the world and hopefully inspire others to achieve their goals and do good.� For more information on the athletes, details of this Award and *rules and regulations related to the same can be found at www.inpiringsoles.com. About Crocs, Inc. Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs� brand. All Crocs� brand shoes feature Crocs� proprietary closed-cell resin, Croslite�, which represents a substantial innovation in footwear. The Croslite� material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs� footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers. Crocs� shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information. About Outside Magazine Outside is America�s leading active lifestyle magazine, with over two million readers a month. For more than 30 years, the magazine has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with receiving many other accolades, Outside is the only magazine to win three consecutive National Magazine Awards for General Excellence. Visit the magazine online at www.outsideonline.com.
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