Crocs, Inc. and Outside Magazine Team Up to Create Inspiring Soles Program
June 09 2008 - 7:01AM
Business Wire
Crocs, Inc. (NASDAQ:CROX) and Outside, America�s leading active
lifestyle magazine, today announced a partnership to promote
Inspiring Soles, a program celebrating extraordinary athletes that
have combined their compassion for humanity with their passion for
the outdoors. The seven athletes chosen for the Inspiring Soles
program have each dedicated their lives to achieving the impossible
and raising awareness for significant and positive causes. From
climbing the world�s highest peaks after conquering a terminal
illness to racing across the Sahara to educate people about the
global water crisis, the Inspiring Soles program will showcase
athletes that continue to surpass the limits and prove that
anything is possible. The seven athletes that form the Inspiring
Soles team are Timmy O�Neill, Sean Swarner, Jessie Stone, Andrew
Skurka, Serena Brooke, Emily Jackson, and Ray Zahab. In addition to
being profiled on the Inspiring Soles Web site, Crocs and Outside
will further each athlete�s efforts through donations to the
athletes� charities. The donation element of this program is being
facilitated by SolesUnitedSM, a first-of-its-kind recycled footwear
donation program, created by Crocs, Inc. By taking back worn-out
Crocs� shoes, the unique Croslite� material can be recycled and
made into new shoes, which are then donated to people in need
around the world. Crocs will be working with the athletes to donate
recycled Crocs� shoes in conjunction with the athletes travel
abroad. �We are thrilled to partner with Outside for the inaugural
Inspiring Soles program,� said Ed Wunsch, Director of Marketing for
Crocs, Inc. �This program not only features athletes who are at the
pinnacle of their athleticism, but just as importantly these seven
people have led incredible lives and are using their experiences to
give back.� To further the motivational nature of the program,
Crocs and Outside will begin accepting nominations for the
first-ever Inspiring Soles Award. This Award recognizes an everyday
athlete that, in line with the program�s message, is dedicated to
inspiring change and involving others through bold athletic
endeavors. Beginning today, one finalist per month will be selected
to compete for the Award. In November, five semi-finalists will be
profiled on inspiringsoles.com and Outside readers and Crocs
enthusiasts will have a chance to vote on the finalists to help
determine the winner. The Inspiring Soles Award winner will receive
a donation for their charity, a trip to Santa Monica, California
for a Crocs retail shopping spree at the Crocs store, and a public
service announcement ad in Outside for their selected charity.*
�Whether you�re looking to run your first marathon, climb for the
first time, or just need to tackle a problem, we think these
individuals are incredible motivators,� said Chris Keyes, editor of
Outside magazine. �Each athlete has lived an amazing life and we
are honored to help share their stories with the world and
hopefully inspire others to achieve their goals and do good.� For
more information on the athletes, details of this Award and *rules
and regulations related to the same can be found at
www.inpiringsoles.com. About Crocs, Inc. Crocs, Inc. is a rapidly
growing designer, manufacturer and retailer of footwear for men,
women and children under the Crocs� brand. All Crocs� brand shoes
feature Crocs� proprietary closed-cell resin, Croslite�, which
represents a substantial innovation in footwear. The Croslite�
material enables Crocs to produce soft, comfortable, lightweight,
superior-gripping, non-marking and odor-resistant shoes. These
unique elements make Crocs� footwear ideal for casual wear, as well
as for professional and recreational uses such as boating, hiking,
hospitality and gardening. The versatile use of the material has
enabled Crocs to successfully market its products to a broad range
of consumers. Crocs� shoes are sold in more than 90 countries and
come in a wide array of colors and styles. Please visit
www.crocs.com for additional information. About Outside Magazine
Outside is America�s leading active lifestyle magazine, with over
two million readers a month. For more than 30 years, the magazine
has covered travel, sports, adventure, health, and fitness, as well
as the personalities, the environment, and the style and culture of
the world Outside. Along with receiving many other accolades,
Outside is the only magazine to win three consecutive National
Magazine Awards for General Excellence. Visit the magazine online
at www.outsideonline.com.
Crocs (NASDAQ:CROX)
Historical Stock Chart
From May 2024 to Jun 2024
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Jun 2023 to Jun 2024