Crocs, Inc's Expertise Grows with Addition of New Vice President
May 15 2008 - 8:00AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced that it has selected
Adam Baker to fill the newly created position of Vice President,
Merchandising. Adam Baker�s extensive expertise in the apparel and
footwear industry includes more than 15 years of experience with
Nike and Under Armour. Most recently, Mr. Baker served as Vice
President of Product Management for Under Armour. In this role he
was responsible for strategic planning, merchandising and business
metrics for the Men�s, Youth and International businesses. Prior to
his time with Under Armour, Mr. Baker served in various Senior
Merchandising roles with Nike, Inc. overseeing the global outdoor
product line, global tennis apparel, and women�s running. �We are
very excited about Adam joining us and believe the VP of
Merchandising role adds another experienced position to the
executive team,� said Ron Snyder, CEO of Crocs. �Adam�s background
in product management will be invaluable as we continue to grow our
brand and product lines globally." About Crocs, Inc: Crocs, Inc. is
a rapidly growing designer, manufacturer and retailer of footwear
for men, women and children under the Crocs� brand. All Crocs�
brand shoes feature Crocs� proprietary closed-cell resin,
Croslite�, which represents a substantial innovation in footwear.
The Croslite� material enables Crocs to produce soft, comfortable,
lightweight, superior-gripping, non-marking and odor-resistant
shoes. These unique elements make Crocs� footwear ideal for casual
wear, as well as for professional and recreational uses such as
boating, hiking, hospitality and gardening. The versatile use of
the material has enabled Crocs to successfully market its products
to a broad range of consumers. In 2006, the company acquired
Jibbitz, LLC, a unique accessory brand with colorful snap-on
products specifically suited for Crocs� shoes. Today, more than
1,600 Jibbitz� charms and designs are available to consumers for
personalizing and customizing their Crocs� footwear. Crocs� shoes
are sold in more than 90 countries and come in a wide array of
colors and styles. Please visit www.crocs.com for additional
information.
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