Crocs, Inc. Launches Latest Travel Must-Have: CitiesByFoot.comCrocs' new video portal guides travelers to hip places to shop, ea
May 14 2008 - 8:01AM
Business Wire
Today, Crocs, Inc. (NASDAQ: CROX) introduced travelers to a new,
unique travel guide � www.CitiesByFoot.com, a comprehensive website
with guides to more than 70 shops, restaurants, boutiques and
historic destinations in six U.S. cities. The maker of comfort
footwear has teamed up with local business owners to create a
traveler-friendly website dedicated to exposing desirable walking
destinations that exhibit entrepreneurial spirit, quality products
and colorful thinking around the world. CitiesByFoot.com, which
launched�today with micro-sites from New Orleans, San Francisco,
Denver, Las Vegas, Aspen and Vail, features fun walking guides to
help leisure and business travelers easily find unique places to
shop, eat, and play. An on-camera host steps out in style to
discover each cities� best kept secrets, interviewing local
business owners and elaborating on the experience and ambience that
each location offers, all while enjoying the comfort of their
favorite Crocs� shoes. The fast-paced 2 to 3 minute segments also
provide viewers with insight to the neighborhoods and user-friendly
navigation, mapping technology, and special offers from Crocs and
partners. CitiesByFoot.com provides entry for Crocs into the
burgeoning web video market. Crocs wanted to ensure that Cities by
Foot products would be useful to travelers, beneficial to hip local
businesses, and unlike anything currently on the web. In addition
to giving Crocs a direct-to-consumer platform, CitiesByFoot.com
will serve as a dynamic portal for co-branded partnerships,
cross-promotional opportunities, and global initiatives while
highlighting the lightweight, compact and comfort attributes of
Crocs� footwear. �Our goal was to develop a new platform that
transcends geographic boundaries, gives back to the community and
serves a needed niche, while also reinforcing the fact that Crocs�
shoes are the perfect travel accessory,� said Ed Wunsch, Director
of Marketing for Crocs, Inc. �Cities By Foot accomplished that
brilliantly while allowing customers and potential customers new
and unique ways to interact with the our brand.� "Instead of
allocating additional marketing dollars on traditional media, we
think it is more relevant and timely to create an online
video-based platform that will consistently provide both local
businesses and travelers with something of real value," said Tom
Flanagan, CEO of entertainment and marketing agency Red Robot, who
conceived of and built the site. "It is important to create content
that can be easily consumed on the Internet and various mobile
devices. With Crocs now doing business in over 90 countries, it was
also critical to develop a platform that would be scalable and
applicable to all of their markets," continued Flanagan. A local
San Francisco hotspot, Samovar Tea Lounge, is featured for its
unique atmosphere, involvement in peaceful endeavors, and downtown
location. Jesse Jacobs, owner and founder of Samovar, praises
Cities by Foot for its unique capacity to convey the attributes
that matter most. "We have a few videos on our website, but they
are more geared towards the basic 101's of tea," said Jacobs. "We
are excited because nothing brings the overall atmosphere and
history of the Samovar Tea Lounge like this." To learn more about
the site, please visit www.CitiesByFoot.com or www.Crocs.com. About
Crocs, Inc: Crocs, Inc. is a rapidly growing designer, manufacturer
and retailer of footwear for men, women and children under the
Crocs� brand. All Crocs� brand shoes feature Crocs� proprietary
closed-cell resin, Croslite�, which represents a substantial
innovation in footwear. The Croslite� material enables us to
produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled us to
successfully market our products to a broad range of consumers.
Crocs� shoes are sold in more than 90 countries and come in a wide
array of colors and styles. Please visit www.crocs.com for
additional information.
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