Zimmerman Takes Bite Out of Competition, Lands Crocs(TM)
January 18 2007 - 11:33AM
PR Newswire (US)
FT. LAUDERDALE, Fla., Jan. 18 /PRNewswire/ -- Footwear phenomenon
Crocs, Inc. (NASDAQ:CROX) is a trophy account for any advertising
agency, a global footwear brand with a huge following spanning
generations and spawning its own brightly colored subculture. And
when the Boulder, Colorado-based company let it be known it was
interviewing new ad agencies, you can imagine the competition to
land this dream account. Zimmerman Advertising won. The 17th
largest agency in the United States, Zimmerman Advertising's
approach to a company producing a wildly successful product wasn't
just about showing pretty ads. Instead, the Zimmerman approach was
to think beyond clever ads, presenting an expanded vision for an
innovative, public-spirited company that just happens to make
shoes. "Crocs is one of the most forward-thinking companies we have
ever seen," says Michael Goldberg, Zimmerman's Chief Marketing
Officer. "They're not just committed to bringing the world good
products. They're also committed to doing a world of good with
those products. That combination can be a powerful force on a
global level, and we wanted to play on their team. "The Zimmerman
team came in with what I'd describe as a holistic approach to the
Crocs brand," says Ed Wunsch, Director of Marketing. "This wasn't
simply about developing a set of ads to put more shoes on more
feet. Zimmerman's approach was to look at the bigger and broader
opportunity for us, and dig deep into this company to help develop
assets that can be leveraged for decades to come." After narrowing
the field down to 10 agencies, win went to Zimmerman over
competitors. While other agencies may have provided creative ideas,
Zimmerman came in with bigger business ideas that not only
acknowledged Crocs already stellar brand success, but sought to
activate the essence of the company and its core values. Agency
Founder and Chairman Jordan Zimmerman adds, " Our team started from
the premise that Crocs is more than a successful shoe company -
it's a brand that can manifest itself in all areas of business,
from marketing and merchandising to product development to
community outreach. We're extremely excited to begin working
together." Agency and client will immediately begin focusing on the
evolution of the brand and its place in the global culture -- not
just as a funky footwear trend but as a company with the ability to
affect lives and communities. About Zimmerman Advertising:
Headquartered in Fort Lauderdale, ZIMMERMAN ADVERTISING, an Omnicom
Group (TM) company, is currently the 17th largest advertising
agency in the United States, with more than 800 full-time
associates and offices throughout the country, including New York,
Los Angeles, Washington D.C., Chicago, Dallas, San Francisco and
Atlanta. Omnicom Group (NYSE:OMC) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, direct and promotional marketing, public
relations, and other specialty communications services to over
5,000 clients in more than 100 countries. For more information,
please contact Shamin Abas at 561.366.1226. About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and
retailer of footwear for men, women and children under the
Crocs(TM) brand. All Crocs(TM) brand shoes feature Crocs'
proprietary closed-cell resin, Croslite(TM), which represents a
substantial innovation in footwear. The Croslite(TM) material
enables us to produce soft, comfortable, lightweight,
superior-gripping, non-marking and odor-resistant shoes. These
unique elements make Crocs(TM) footwear ideal for casual wear, as
well as for professional and recreational uses such as boating,
hiking, hospitality and gardening. The versatile use of the
material has enabled us to successfully market our products to a
broad range of consumers. In 2006, the company acquired Jibbitz
LLC, a unique accessory brand with colorful snap-on products
specifically suited for Crocs shoes. Today, more than 500 Jibbitz
designs are available to consumers for personalizing and
customizing their Crocs(TM) footwear. Crocs are sold in more than
60 countries and come in a wide array of colors and styles. Please
visit http://www.crocs.com/ for additional information. DATASOURCE:
Zimmerman Advertising CONTACT: Shamin Abas of Shamin Abas Public
Relations, +1-561-366-1226, for Zimmerman Advertising Web site:
http://www.zadv.com/ http://www.crocs.com/
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