Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming
November 09 2022 - 2:00PM
Business Wire
Simulmedia to Synthesize Comscore’s Custom
Viewership Segments into TV+® Platform to Drive Tune-in Promotion
Everywhere Audiences May Be Watching
Between now and the end of the year, hundreds of new and
returning TV series, along with a myriad of original films, live
events and specials, will premiere across more channels and
platforms than ever before available. These new programs will span
broadcast, cable, satellite and AVOD, SVOD and FAST streaming
services. As a result, entertainment marketers face unprecedented
hurdles in finding the right viewers across this fragmented
landscape to drive to their programming.
To address their challenges, Simulmedia, the leader in truly
cross-channel TV advertising, today announced a partnership with
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning,
transacting and evaluating media across platforms, to integrate
Comscore’s TV viewership audiences into Simulmedia’s unique TV+®
platform.
This partnership will enable entertainment marketers to reach
viewership-based audiences no matter where they’re watching by
using TV+® to find and target Comscore viewership audiences across
streaming TV programs with greater cost-efficiency and reduced
duplication.
“For the first time ever, entertainment marketers can now run
promotional paid media campaigns across the entire television and
streaming footprint with the confidence that they'll reach
audiences most interested in tuning in to their new shows," said
Lori O’Connor, Vice President of Sales, West Coast for
Simulmedia.
Consumers’ viewership preferences are crucial to driving
successful tune-in promotion, so incorporating Comscore’s
high-value custom audience segments based on that behavior into
TV+® will allow entertainment marketers to target and activate
viewers across both data-driven linear and streaming TV
consistently and cost-effectively without wasteful duplication.
“We’re thrilled that Simulmedia has chosen to leverage
Comscore’s viewership audiences in an innovative way that will
ensure more entertainment marketers are driving viewers to both
their new programs and returning favorites,” said Rachel Gantz, GM
Activation and Advertising Solutions at Comscore. “As choices
exponentially increase for TV consumers, it is critical that
entertainment marketers have access to accurate audience data to
ensure they get their message in front of the right audience.”
By utilizing TV+®’s patented forecasting technology, direct
access to over 250 premium inventory partners and automated
planning, buying, activation and measurement processes – in
combination with Comscore’s custom viewership-based targeting
capabilities and the billions of data points from dozens of sources
that Simulmedia’s platform ingests and synthesizes daily –
entertainment marketers can execute tune-in campaigns in a
seamless, unified manner.
It’s an approach that accounts for the complicated viewer
journey through today’s scattered omnichannel landscape in which
consumers routinely switch their attention not only from network to
network, but from linear TV to streaming and then back again on a
regular, daily basis.
About Simulmedia
Simulmedia is the leader in truly cross-channel TV advertising.
With its TV+® platform, the company delivers unparalleled reach,
measurement, and results wherever audiences watch or stream.
Founded In 2008, Simulmedia pioneered a data-first, digital
approach to TV ad placement and optimization that changed TV
advertising forever. With TV+®, Simulmedia helps advertisers and
agencies quickly and effectively reach viewers scattered across
both linear and streaming TV at guaranteed scale without wasteful
duplication. Simulmedia has planned and executed successful TV
campaigns for hundreds of brands, including Experian, Warner Bros.
Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux,
Rover, Nordstrom, King’s Hawaiian, and many more. In addition,
Simulmedia allows brands to extend their reach and connect with
elusive younger audiences via PlayerWON®, the first in-game video
advertising platform for free-to-play PC and console titles. For
more information, visit www.simulmedia.com and
www.playerwon.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221109005789/en/
Daniel Manu Simulmedia pr@simulmedia.com
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