Nasdaq OMX Group (NDAQ) CEO Robert Greifeld is switching to "plan B" in a direct appeal to NYSE Euronext (NYX) shareholders after its board on Sunday rejected Nasdaq and IntercontinentalExchange Inc.'s (ICE) $11.3 billion bid for the exchange, Fox Business Network's Charles Gasparino said Monday, citing people with knowledge of the talks.

Gasparino said Greifeld is heading to Washington to speak with anti-trust regulators to get them "comfortable" with details of Nasdaq's proposal to "put all the equity listings in one place." If he's able to do that he will then officially "solicit NYSE Euronext shareholders to join the deal," essentially to agree to Nasdaq's higher bid countering Deutsche Boerse's $9.7 billion offer.

Full story at www.foxbusiness.com

-Dow Jones Newswires; 212-416-2900

 
 
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