UPDATE: Samsung Launches New Galaxy Smartphone, Tablet
February 13 2011 - 2:43PM
Dow Jones News
On the eve of the opening of the Mobile World Congress, Samsung
Electronics Co. (005930.SE) Sunday announced the follow-up to its
popular Galaxy S smartphone, as well as a new tablet, two products
that will be key to driving sales at the group's mobile division
this year.
The South Korean company also launched an industry-standard
security layer for its mobile devices, trying to lure in more
corporate clients in a bid to out maneuver Apple Inc. (AAPL) in
mobile devices designed for the enterprise and home.
In 2010, Samsung sold 24 million smartphones, largely driven by
the popularity of the Galaxy S line of high-end smartphones. Since
its launch last spring, Samsung has sold around 10 million Galaxy S
phones.
This year, the company aims to sell around 60 million
smartphones and the Galaxy S II will be key to reaching this
goal.
"Galaxy S II is a natural and powerful evolution of Galaxy S,"
said JK Shin, president of Samsung's mobile business.
Shin, speaking at the press conference at the annual industry
gathering in Barcelona, said the smartphone market will continue to
grow steadily this year after posting growth of around 60% in 2010.
"2010 was a remarkable year for the mobile industry but it was only
the beginning...2011 will be the year of smart mobile devices," he
said.
The new Galaxy S II smartphone will feature a dual-core one
gigahertz processor running on the latest version of Google Inc.'s
(GOOG) Android operating system, as well as a slightly larger
AMOLED screen. Users will be able to access content, such as music,
social networks and e-reading, more easily on the phone.
The phone will also be compliant with fourth-generation
technology and support near field communications, Samsung said.
The new 10.1-inch Galaxy Tab, also Android-powered, is launched
in partnership with Vodafone Group PLC (VOD).
Vodafone customers in over 20 markets will get first access to
the new tablet when it goes on sale in March, Patrick Chomet,
Vodafone's director of terminals, said in a statement.
The new tablet will be equipped with an eight mega pixel camera,
dual surround speakers and will support websites built using Adobe
Flash.
The two new products will feature the new security layer as
Samsung tries to cheer corporate IT departments.
Samsung said it had worked closely with companies like Cisco
Systems Inc. (CSCO), Sybase Inc. (SY), Citrix Systems Inc. (CTXS),
SAP AG (SAP.XE) and Microsoft Corp. (MSFT) to develop the new
enterprise features, which should make its mobile devices more
secure for corporate usage but also improve services such as
messaging.
-By Ruth Bender, Dow Jones Newswires; +33 (1) 4017 1740;
ruth.bender@dowjones.com
(Ben Rooney of the Wall Street Journal contributed to this
article.)
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