Online Training Provides Untapped Revenue Opportunity for Small Businesses, Says Citrix Online
February 01 2011 - 8:00AM
Business Wire
Citrix Online, a division of Citrix Systems, Inc., and a leading
provider of SaaS-based collaboration, access and IT services, has
introduced an integrated payment processing feature for its
GoToTraining® online training product. Realizing an uptapped
opportunity for small businesses to monetize online training, the
company’s RevStream™ feature will enable trainers to easily charge
for training sessions and create a new revenue stream. A recently
released Wainhouse Research white paper, “Painlessly Monetizing
Online Training through Integrated eCommerce,” also supports this
view, examining the growth of the online training market and the
potential for external training programs as profit centers.
“Many companies are expanding the reach of training sessions to
more people within and outside of their organizations through
online training,” said Alan Greenberg, practice manager for the
Wainhouse Research Distance Education and e-Learning Advisory
Service, and author of the white paper. “And we are seeing not only
significant cost savings for companies that implement online
training solutions, but also enormous potential for online training
to drive revenue. When done right, with simplicity and efficiency
in mind, integrated payment processing can catalyze this
growth.”
GoToTraining streamlines the process of setting up fee-based
training programs, making it easy for companies to price their
online training programs, market them to customers, collect
payments and track income. Through Citrix Online’s new partnership
with PayPal™, trainers can offer learners the option of paying
through a PayPal account or using credit or debit cards. The new
functionality is available globally and currently supports six
currencies: U.S., Canadian, Australian, and New Zealand dollars;
British pounds and Euros.
Citrix Online customer Solutions Cube Group LLC, a provider of
project meeting facilitation and extensive training in project
management, currently uses GoToTraining as an online training
platform for its Project Management Professional (PMP®)
certification exam. According to Chief Operating Officer Jenina
Smith, RevStream for GoToTraining offers significant potential for
trainers, “We’ve been looking forward to a feature like this since
the product’s launch. Being able to access all the features of
GoToTraining and also manage fees and payment processing using one
system with just a few clicks, offers tremendous benefits.
Businesses now have a very easy way to continue to grow their
training programs and reduce time and administration.”
Key benefits for trainers include:
- Increases revenue – enables businesses
to build profitable training programs
- Streamlines the process of setting up,
collecting and tracking payments
- Eliminates the cost and effort of
integrating third-party payment processing solutions
- Provides flexible payment options for
learners via PayPal, credit card or debit card
- Offers seamless integration with the
full features of the GoToTraining platform
- No additional monthly fee
“We’ve identified a substantial opportunity for businesses to
grow revenue in the training space and have responded by offering
an incredibly easy way to set up, collect and track training
payments using a simple and effective integrated online training
solution,” said Bernardo de Albergaria, vice president and general
manager of collaboration, Citrix Online.
Introduced last year, GoToTraining allows businesses of all
sizes to easily move their learning programs online and instantly
deliver live, interactive training sessions to learners at any
location. Trainers can broaden their reach and effectiveness while
saving time and lowering travel costs. In addition to integrated
payment processing, additional features include full-service
registration, content library and material distribution, real-time
curriculum management, application and desktop screen sharing,
testing and integrated toll-free audio conferencing.
“Working with Citrix Online, we’ve made it very easy for
trainers to integrate the payment processing functionality to their
training programs while also enabling flexible payment options for
their customers,” said Naveed Anwar, senior director of PayPal
Developer Network. “In just a few simple steps, training organizers
can link directly to their existing PayPal account, or have the
option to create a new account quickly and easily, and start
charging for trainings. Learners have the option of paying for
training sessions using PayPal, credit or debit card.”
Click here to view a demonstration of GoToTraining with
RevStream. For a free 30-day trial of GoToTraining, please go to:
www.gototraining.com.
Related links
- Painlessly Monetize Your Training
Through Integrated Commerce – Feb 1, 2011
- Online Training
Delivers Immediate ROI for Goss International Customers
- New Integrated Toll-Free Audio Now
Available for Citrix® GoToTraining
- Best Practices, Trends & Challenges
in Online Training
About Citrix Systems, Inc.
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of
virtual computing solutions that help companies deliver IT as an
on-demand service. Founded in 1989, Citrix combines virtualization,
networking, and cloud computing technologies into a full portfolio
of products that enable virtual workstyles for users and virtual
datacenters for IT. More than 230,000 organizations worldwide rely
on Citrix to help them build simpler and more cost-effective IT
environments. Citrix partners with over 10,000 companies in more
than 100 countries. Annual revenue in 2009 was $1.61 billion.
Citrix®, GoToTraining® and RevStream™ are trademarks of Citrix
Systems, Inc. and/or one or more of its subsidiaries, and may be
registered in the U.S. Patent and Trademark Office and in other
countries. All other trademarks and registered trademarks are
property of their respective owners.
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